Competitor Analysis: The Complete Guide
Posted: Sat Feb 01, 2025 4:17 am
Content
What is competitor analysis?
Types of competitors
Why do you need competitor analysis?
Stages of competitor analysis
Competitor Analysis Methods
Services for competitor analysis
Results of the analysis
In a world where markets are becoming more crowded and competitive, understanding what makes a competitor successful or vulnerable is key to business survival and prosperity.
That’s what we’ll talk about today. Competitor analysis is more than estonia consumer email list just a market intelligence tool; it’s a strategic necessity that allows businesses to adapt and stand out from the crowd.
Example: Airbnb
Threat of New Entrants: High, given the low barrier to entry into the short-term rental sector.
Threat of Displacement Products: Traditional hotels and other forms of accommodation can offer alternative accommodation.
Bargaining Power of Suppliers: Property owners have significant bargaining power because they can choose between different rental platforms.
Bargaining Power of Buyers: High, because users can easily compare offers across platforms.
Degree of Competition: High, due to the presence of other platforms such as Booking.com and the traditional hotel industry.
What is competitor analysis?
Types of competitors
Why do you need competitor analysis?
Stages of competitor analysis
Competitor Analysis Methods
Services for competitor analysis
Results of the analysis
In a world where markets are becoming more crowded and competitive, understanding what makes a competitor successful or vulnerable is key to business survival and prosperity.
That’s what we’ll talk about today. Competitor analysis is more than estonia consumer email list just a market intelligence tool; it’s a strategic necessity that allows businesses to adapt and stand out from the crowd.
Example: Airbnb
Threat of New Entrants: High, given the low barrier to entry into the short-term rental sector.
Threat of Displacement Products: Traditional hotels and other forms of accommodation can offer alternative accommodation.
Bargaining Power of Suppliers: Property owners have significant bargaining power because they can choose between different rental platforms.
Bargaining Power of Buyers: High, because users can easily compare offers across platforms.
Degree of Competition: High, due to the presence of other platforms such as Booking.com and the traditional hotel industry.