Competitor Analysis: The Complete Guide

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Content
What is competitor analysis?
Types of competitors
Why do you need competitor analysis?
Stages of competitor analysis
Competitor Analysis Methods
Services for competitor analysis
Results of the analysis
In a world where markets are becoming more crowded and competitive, understanding what makes a competitor successful or vulnerable is key to business survival and prosperity.

That’s what we’ll talk about today. Competitor analysis is more than estonia consumer email list just a market intelligence tool; it’s a strategic necessity that allows businesses to adapt and stand out from the crowd.
Example: Airbnb

Threat of New Entrants: High, given the low barrier to entry into the short-term rental sector.

Threat of Displacement Products: Traditional hotels and other forms of accommodation can offer alternative accommodation.

Bargaining Power of Suppliers: Property owners have significant bargaining power because they can choose between different rental platforms.

Bargaining Power of Buyers: High, because users can easily compare offers across platforms.

Degree of Competition: High, due to the presence of other platforms such as Booking.com and the traditional hotel industry.