Are more sales generated with email marketing than through social media?
Posted: Mon Dec 23, 2024 4:40 am
The hype that social media has generated has not been created by any other digital medium in recent times. It generates brand awareness, engagement and promotes a two-way communication that has only been around until now. But email marketing advocates still believe that the latter is more effective when it comes to attracting customers and generating new sales. When it comes to pure purchasing, smart and strategic email sending can be much more effective and generate many more sales.
Rather than declining, a recent study by the firm Custora has revealed that the number of customers and sales generated through email marketing has quadrupled in the last four years. Organic searches and paid results continue to be highly effective for businesses. However, social networks such as Facebook or Twitter are far behind in these indices. The role of these types of media is clearly different and their function as a channel to boost sales is the least relevant of all of them.
In contrast, consumers who click on an email tend to buy 1st cell phone in south africa more and spend more in-store. They are 11% more valuable consumers than the average. We assume that emails reach those who have given their permission to receive these communications, which implies a certain predisposition to pay attention to their content.
With the arrival of new mobile devices, users are always connected and constantly listening. Checking email is the activity they do most and, above all, and very importantly, the data reveals that 37% of their emails are now opened from these mobile devices.
This reality has certain implications. For example, screens are now much smaller and therefore messages have to be clear, direct and persuasive. There is very little time to capture their attention.
Another major challenge is adapting the content so that the 37% of emails that are opened are correctly readable. It should be noted that 70% of people who cannot read their emails correctly from this type of device request to unsubscribe.
However, none of these barriers are valid arguments for not highlighting the potential that email marketing can offer our businesses to continue generating new customers and sales.
Simms Jenkins, CEO of BrightWave, is clear in this regard when she states that "If we only have one bullet left in the chamber to sell something, let that bullet be email," adding that although it is not as attractive a tool as social networks like Pinterest or Instagram, it is one of the best at generating sales. This does not mean that they are enemies or antagonists, they need each other to sell and to build a brand and a community that identifies with it, with its values.
Rather than declining, a recent study by the firm Custora has revealed that the number of customers and sales generated through email marketing has quadrupled in the last four years. Organic searches and paid results continue to be highly effective for businesses. However, social networks such as Facebook or Twitter are far behind in these indices. The role of these types of media is clearly different and their function as a channel to boost sales is the least relevant of all of them.
In contrast, consumers who click on an email tend to buy 1st cell phone in south africa more and spend more in-store. They are 11% more valuable consumers than the average. We assume that emails reach those who have given their permission to receive these communications, which implies a certain predisposition to pay attention to their content.
With the arrival of new mobile devices, users are always connected and constantly listening. Checking email is the activity they do most and, above all, and very importantly, the data reveals that 37% of their emails are now opened from these mobile devices.
This reality has certain implications. For example, screens are now much smaller and therefore messages have to be clear, direct and persuasive. There is very little time to capture their attention.
Another major challenge is adapting the content so that the 37% of emails that are opened are correctly readable. It should be noted that 70% of people who cannot read their emails correctly from this type of device request to unsubscribe.
However, none of these barriers are valid arguments for not highlighting the potential that email marketing can offer our businesses to continue generating new customers and sales.
Simms Jenkins, CEO of BrightWave, is clear in this regard when she states that "If we only have one bullet left in the chamber to sell something, let that bullet be email," adding that although it is not as attractive a tool as social networks like Pinterest or Instagram, it is one of the best at generating sales. This does not mean that they are enemies or antagonists, they need each other to sell and to build a brand and a community that identifies with it, with its values.