Green Marketing: what it is and how to apply it to your business!
Posted: Mon Dec 23, 2024 4:38 am
Taking advantage of World Environment Week, how about finding out what green marketing is and how to apply it to your business? It can be a powerful sales strategy!
More than ever, the world is focusing on sustainability issues and marketing has adapted to the reality that is increasingly present in the consumer experience. Global warming, the large presence of plastic in the oceans, deforestation, and the scarcity of natural resources. There are many global threats that are raising awareness. Therefore, consumers are seeking a more conscious lifestyle that is committed to ecological practices. Thus, they look for products and services that share the same ideals. For some of those who adhere to the sustainable cause, this is not a question of preference but rather of limiting their consumption: they only choose companies that are eco-friendly. If you are not yet familiar with green marketing, no problem! D'Gitais has prepared a super complete article for you to understand a little more about this topic.
But after all, what is green marketing?
mkt-green-business
Green marketing is a marketing strategy linked to ecological solutions. You may also know it as ecomarketing, ecological marketing, sustainable marketing…
The strategy of this type of marketing aims to use products and services that address environmental issues, in addition to conveying the idea that your business is eco-friendly.
Therefore, companies that use green marketing link a strong environmental appeal to their brand image, positioning themselves in favor of ecologically conscious consumption.
What are the principles of green marketing?
green-marketing-principles
If you are interested in applying digital marketing to your company, learn about the basics of this chile phone number strategy and apply them to your business. To do this, your business needs to be:
– Ecologically correct; ””' – And economically viable;
– Socially fair; – Culturally accepted. But you must be wondering: “how does it work in practice?” Basically, you will imply environmental, economic, social and cultural responsibility to your business. Oh, and it’s worth remembering that to apply green marketing to your business, you need to be aware of the 3 Rs of conscious consumption: reduce, reuse and recycle. Did you get it? There’s more! Make no mistake, the strategy can go far beyond the benefit to the environment. Green marketing is a way to save resources and increase your company’s profitability. Pay close attention to this fact: according to the Google Trends survey , Brazil was the Latin American country that most searched for the acronym ESG – from the English Environmental (E), Social (S) and Governance (G) – between March 2021 and February 2022.
This shows that sustainability is one of the organizations’ priorities.
Greenwashing: don't make the most amateur mistake!
pollution
Under no circumstances should you promote a “green discourse” for your brand if your company does not take concrete actions regarding sustainable practices. This is called greenwashing!
The term can be translated as “greenwashing” and refers to the bluff used by companies that deceive their consumers by promoting an environmentally friendly image.
However, their actions go against the company's discourse. For example, a brand calls itself eco-friendly but dumps toxic waste into the sea.
This type of attitude can cause a major crisis in the image of your business. Never sell an ecological image if your company does not apply green marketing in its day-to-day activities!
How to make your business greener?
green-marketing-strategy
It's time to put into practice everything we've said above about green marketing, improve your company's image, attract more customers and save on your expenses. 1) Save water 2) Look for NGOs that promote pollution reduction and collaborate with some of them 3) Avoid using non-biodegradable materials 4) Explore ways to increase the durability of your products 5) Carry out conscious waste collection 6) Replace services that pollute nature with environmentally conscious alternatives
3 companies that use green marketing!
How about getting to know 3 businesses that use green marketing and are eco-friendly success stories all over Brazil? Come on, it's time to get inspired by the biggest ones!
Nature
Natura is recognized worldwide for being a manufacturer of beauty products and having a branding process truly based on the concepts of sustainability.
It uses various marketing strategies and develops partnerships with rural producers for the conscious exploration and controlled management of some of the country's natural riches: Brazil nuts, fennel, among others.
Unilever
Unilever is an Anglo-Dutch multinational that has several products and brands that are well-known among customers in Brazil. It is one of the world leaders when it comes to sustainable companies.
Unilever's Sustainability Plan focuses on three main areas: health and well-being, the environment and better living and working conditions.
Nestle
Finally, Nestlé is a Swiss giant specialized in food production. Its brands are recognized in many countries and are synonymous with social and environmental responsibility.
With an overall score of 92/100, Nestlé received industry-leading scores across all three dimensions: Economic, Social and Environmental.
The Index praised the company for its “extraordinary steps” to embed human rights into its supplier management policies, as well as its leadership in health and nutrition.
More than ever, the world is focusing on sustainability issues and marketing has adapted to the reality that is increasingly present in the consumer experience. Global warming, the large presence of plastic in the oceans, deforestation, and the scarcity of natural resources. There are many global threats that are raising awareness. Therefore, consumers are seeking a more conscious lifestyle that is committed to ecological practices. Thus, they look for products and services that share the same ideals. For some of those who adhere to the sustainable cause, this is not a question of preference but rather of limiting their consumption: they only choose companies that are eco-friendly. If you are not yet familiar with green marketing, no problem! D'Gitais has prepared a super complete article for you to understand a little more about this topic.
But after all, what is green marketing?
mkt-green-business
Green marketing is a marketing strategy linked to ecological solutions. You may also know it as ecomarketing, ecological marketing, sustainable marketing…
The strategy of this type of marketing aims to use products and services that address environmental issues, in addition to conveying the idea that your business is eco-friendly.
Therefore, companies that use green marketing link a strong environmental appeal to their brand image, positioning themselves in favor of ecologically conscious consumption.
What are the principles of green marketing?
green-marketing-principles
If you are interested in applying digital marketing to your company, learn about the basics of this chile phone number strategy and apply them to your business. To do this, your business needs to be:
– Ecologically correct; ””' – And economically viable;
– Socially fair; – Culturally accepted. But you must be wondering: “how does it work in practice?” Basically, you will imply environmental, economic, social and cultural responsibility to your business. Oh, and it’s worth remembering that to apply green marketing to your business, you need to be aware of the 3 Rs of conscious consumption: reduce, reuse and recycle. Did you get it? There’s more! Make no mistake, the strategy can go far beyond the benefit to the environment. Green marketing is a way to save resources and increase your company’s profitability. Pay close attention to this fact: according to the Google Trends survey , Brazil was the Latin American country that most searched for the acronym ESG – from the English Environmental (E), Social (S) and Governance (G) – between March 2021 and February 2022.
This shows that sustainability is one of the organizations’ priorities.
Greenwashing: don't make the most amateur mistake!
pollution
Under no circumstances should you promote a “green discourse” for your brand if your company does not take concrete actions regarding sustainable practices. This is called greenwashing!
The term can be translated as “greenwashing” and refers to the bluff used by companies that deceive their consumers by promoting an environmentally friendly image.
However, their actions go against the company's discourse. For example, a brand calls itself eco-friendly but dumps toxic waste into the sea.
This type of attitude can cause a major crisis in the image of your business. Never sell an ecological image if your company does not apply green marketing in its day-to-day activities!
How to make your business greener?
green-marketing-strategy
It's time to put into practice everything we've said above about green marketing, improve your company's image, attract more customers and save on your expenses. 1) Save water 2) Look for NGOs that promote pollution reduction and collaborate with some of them 3) Avoid using non-biodegradable materials 4) Explore ways to increase the durability of your products 5) Carry out conscious waste collection 6) Replace services that pollute nature with environmentally conscious alternatives
3 companies that use green marketing!
How about getting to know 3 businesses that use green marketing and are eco-friendly success stories all over Brazil? Come on, it's time to get inspired by the biggest ones!
Nature
Natura is recognized worldwide for being a manufacturer of beauty products and having a branding process truly based on the concepts of sustainability.
It uses various marketing strategies and develops partnerships with rural producers for the conscious exploration and controlled management of some of the country's natural riches: Brazil nuts, fennel, among others.
Unilever
Unilever is an Anglo-Dutch multinational that has several products and brands that are well-known among customers in Brazil. It is one of the world leaders when it comes to sustainable companies.
Unilever's Sustainability Plan focuses on three main areas: health and well-being, the environment and better living and working conditions.
Nestle
Finally, Nestlé is a Swiss giant specialized in food production. Its brands are recognized in many countries and are synonymous with social and environmental responsibility.
With an overall score of 92/100, Nestlé received industry-leading scores across all three dimensions: Economic, Social and Environmental.
The Index praised the company for its “extraordinary steps” to embed human rights into its supplier management policies, as well as its leadership in health and nutrition.