You can twist and turn it however you like: the non-broadcast of the Michi Steiner video against the Minder initiative is – to put it mildly – absurd. On the one hand, the film has already been completed for an estimated 300,000 francs and is therefore ready to be broadcast, and on the other hand, thanks to the Latrine Trail, the content is now known nationwide and should no longer be too much of a surprise. What is more surprising is Economiesuisse's reasoning: the viral spot entitled "Grounding 2026" could be misunderstood.
By whom? Did Economiesuisse confuse the singapore rcs data director? Did they think Steiner was the maker of "Bilitis"? Anyone who hires a director like Michi Steiner knows what to expect: namely "Grounding", "Sennentuntschi" and "Missen-Massaker" in the fastest version. A good little PR film for "Switzerland as a place to work" would be unworthy of a director like Steiner. So another appeal to the doubters at Economiesuisse: “Please show the Michi Steiner film!” You can only beat Thomas Minder with the same weapons. Anyone who wants to win this vote not only needs better arguments, but also has to appeal to the voters. Those who are in favor of the counter-proposal are in favor despite Michi Steiner. Those who are in favor of Minder might reconsider after watching the film. A discussion would be guaranteed, even if it were only about the content. So another appeal: “We want to see Michi Steiner!” Hope dies last. And for the bsw: please reserve the Effie cube for Michi Steiner!