How to take your email marketing strategy to the next level
Posted: Mon Dec 23, 2024 4:36 am
In a recent study, more than 75% of consumers admitted that they prefer to receive advertising (which they have previously accepted) via email. This is great news because it is also the preferred channel for brands to reach their target audience.
Below I leave you with some information and recommendations to get even more out of this powerful channel.
It is essential to invest time in the strategy
Those managers who invest more time in planning their strategy are usually the ones who get the most benefit from their email campaigns. Here is a small list where you can see where those responsible for launching an email marketing campaign invest the most time, separated into two roles: those who are average and those who stand out for their results:
It is really surprising how only 15% of those responsible carry out tests related to adaptive design, in a world where the kings of digital content consumption are mobile devices.
Study very well when to send your messages
Choosing the right time of day to send your emails is vital to the 14 year old korean boy whatsapp number success of your campaign. Many people have always thought that the best time to send your emails is when the recipient is relaxing. But recently, many studies have shown that messages sent earlier or later in the day to take advantage of the hours when employees are in front of their computers get better results. Obviously, it all depends on your target audience; the study mentioned refers to recipients whose work day is spent in an office.
However, once you choose the right time slot for your campaign, stick to it for a reasonable amount of time. You can't validate or reject hypotheses based on a couple of sends.
Adaptive design
This is something that many marketing managers fail to understand: the future lies in mobile devices, to which the population is constantly connected. Investing a significant amount of resources in a message that cannot be displayed correctly on tablets and smartphones is a real waste. It will also significantly damage the brand image.
Some of these managers have told me on occasion that when users are unable to view a message correctly on their mobile device, they abandon it and try again from a PC. Nothing could be further from the truth, there are countless studies that prove that 75% of smartphone users delete messages that they cannot view correctly on their devices. And as we all know, a message that is not in the inbox is a message that does not exist.
Another well-known study concludes that by the end of 2013, it is estimated that the number of commercial messages opened from a mobile device will exceed those opened from a PC.
The overall success of an email marketing campaign is determined by the perceived value of each message you send. That is why each of the aspects we have reviewed in this article are so important, from the choice of subject to adaptation for mobile devices; all of them key elements to maximize the effectiveness of your campaign.
If you want to take your email marketing strategy to the next level, it may be time to rethink a few things. You know: create, measure, learn.
Below I leave you with some information and recommendations to get even more out of this powerful channel.
It is essential to invest time in the strategy
Those managers who invest more time in planning their strategy are usually the ones who get the most benefit from their email campaigns. Here is a small list where you can see where those responsible for launching an email marketing campaign invest the most time, separated into two roles: those who are average and those who stand out for their results:
It is really surprising how only 15% of those responsible carry out tests related to adaptive design, in a world where the kings of digital content consumption are mobile devices.
Study very well when to send your messages
Choosing the right time of day to send your emails is vital to the 14 year old korean boy whatsapp number success of your campaign. Many people have always thought that the best time to send your emails is when the recipient is relaxing. But recently, many studies have shown that messages sent earlier or later in the day to take advantage of the hours when employees are in front of their computers get better results. Obviously, it all depends on your target audience; the study mentioned refers to recipients whose work day is spent in an office.
However, once you choose the right time slot for your campaign, stick to it for a reasonable amount of time. You can't validate or reject hypotheses based on a couple of sends.
Adaptive design
This is something that many marketing managers fail to understand: the future lies in mobile devices, to which the population is constantly connected. Investing a significant amount of resources in a message that cannot be displayed correctly on tablets and smartphones is a real waste. It will also significantly damage the brand image.
Some of these managers have told me on occasion that when users are unable to view a message correctly on their mobile device, they abandon it and try again from a PC. Nothing could be further from the truth, there are countless studies that prove that 75% of smartphone users delete messages that they cannot view correctly on their devices. And as we all know, a message that is not in the inbox is a message that does not exist.
Another well-known study concludes that by the end of 2013, it is estimated that the number of commercial messages opened from a mobile device will exceed those opened from a PC.
The overall success of an email marketing campaign is determined by the perceived value of each message you send. That is why each of the aspects we have reviewed in this article are so important, from the choice of subject to adaptation for mobile devices; all of them key elements to maximize the effectiveness of your campaign.
If you want to take your email marketing strategy to the next level, it may be time to rethink a few things. You know: create, measure, learn.