Anyone who believes they have something to say writes a book. Although this reaches far fewer readers than a newspaper, it is a statement. Mrs Beller did it, as did the former German President Wulff – and now the Swiss Media Association with its recently published work "Media and the Public".
The book is not only attractively designed, it is also successful in terms of content. A broadly supported group of authors, ranging from the "WoZ" boss to the "Weltwoche" publisher, dares to take stock of their own industry. But wouldn't a few media theory articles have been enough for that?
Even if the two editors Norbert Neininger qatar rcs data and Fredy Greuter don't say it out loud, their "White Paper" is the answer to the often unrealistic demands of media studies. There is talk of "democracy", "public service" and "digital revolution". The reader's impression is that they are shouting loudly into the forest in order to take away their fear.
But these doubts are unfounded. Journalism will survive, only the enemy images have changed. For Roger Köppel it is the state, for Daniel Dunkel ("Schweizer Familie") the in-house advertising department, for David Sieber the publishing caste in general. It is high time that they invest in their products again, demands Sieber, full-time editor-in-chief of "Südostschweiz". An appeal to his own publisher? His name is Hanspeter Lebrument and he is the president of the Swiss Media Association, which finances the "White Paper" - and thus Sieber's urgent appeal. That would not only be highly consistent, but also proof that he has really read "his" book.