Changes in Social Networks
Posted: Mon Dec 23, 2024 4:32 am
Many people have asked us about Facebook's apparent loss of quality compared to Instagram, which has been launching many features and which have gained users' preference.
It is worth remembering that Facebook is still the main social network used here in Brazil and is also one of the main media used today.
In Brazil, there are 120 million people on Facebook and 70 million people on Instagram. Combining the two, we have a total audience of 130 million users. There are 10 million people who have an account on Instagram alone.
Here in our city, Vacaria/RS, there are 45 thousand people on köpa telefonlistor and 20 thousand on Instagram. Combining the two, we have a total audience of 47 thousand users. There are 2 thousand people who have an account only on Instagram.
Facebook has been working hard to adapt its algorithms to deliver more relevant content to us, its users. And it has to be careful not to become the old Orkut, while Instagram has been gaining more and more space.
We here at Six are following these changes and, after talking to experts at Facebook Brazil, we decided to change some strategies:
Work on sponsored commercial campaigns with longer deadlines. These can be institutional campaigns, product or service campaigns, promotional campaigns, etc.
Make more posts that humanize the business;
Explore current content (opportunity marketing);
Create content in dynamic formats, such as videos, multimedia presentations and Carousels, to diversify content and attract more attention.
In the article how to have a good performance on social media we detail each of the topics above.
It is worth remembering that Facebook is still the main social network used here in Brazil and is also one of the main media used today.
In Brazil, there are 120 million people on Facebook and 70 million people on Instagram. Combining the two, we have a total audience of 130 million users. There are 10 million people who have an account on Instagram alone.
Here in our city, Vacaria/RS, there are 45 thousand people on köpa telefonlistor and 20 thousand on Instagram. Combining the two, we have a total audience of 47 thousand users. There are 2 thousand people who have an account only on Instagram.
Facebook has been working hard to adapt its algorithms to deliver more relevant content to us, its users. And it has to be careful not to become the old Orkut, while Instagram has been gaining more and more space.
We here at Six are following these changes and, after talking to experts at Facebook Brazil, we decided to change some strategies:
Work on sponsored commercial campaigns with longer deadlines. These can be institutional campaigns, product or service campaigns, promotional campaigns, etc.
Make more posts that humanize the business;
Explore current content (opportunity marketing);
Create content in dynamic formats, such as videos, multimedia presentations and Carousels, to diversify content and attract more attention.
In the article how to have a good performance on social media we detail each of the topics above.