Jamie Oliver is coming to Switzerland. After recently announcing his intention to open a restaurant in Munich, according to the Sunday press he is also actively looking for partners in Switzerland. Success is almost certain for the British celebrity chef, who is now involved in over 60 restaurants worldwide. Jamie Oliver has managed to become a global brand. Why is that?
What Karl Lagerfeld is to fashion, Cindy Crawford to the india rcs data catwalk and Lionel Messi to football, Jamie Oliver is to gastronomy: He is the memorable face that you can associate with an entire industry. His personality can keep up with the big brands - you know what he stands for and you can love him or hate him.
Predictability creates trust, honesty creates security and difference is the prerequisite for identification. The Jamie Oliver brand is made up of these three components and thus ranks among the gallery of the most striking personalities. You don't even have to be a fan of Jamie Oliver to think of him as a special person.