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The basic question is

Posted: Tue Feb 04, 2025 7:16 am
by asimj1
The design edition of "20 minutes" received a lot of criticism ( persoenlich.com reported ). A veritable shitstorm of outraged readers ensued, and for NZZ media editor Rainer Stadler, the "limit of what is tolerable" had been exceeded, as he wrote on Saturday ( persoenlich.com reported ).

At the risk of making myself unpopular, I liked the canada rcs data design edition. The only problem would be if you couldn't read certain texts because of the art spots, but that would be a technical problem. how much advertising is actually allowed without the moral cudgel of media critics and observers coming into play?

The example of the design edition shows that the tolerance limit, but also the understanding for new forms of advertising, is very small. And this is the case even in times of a drought in advertising. A paper like "20 Minuten" in particular, with its playful design, certainly has a different claim than the noble NZZ.

In my opinion, this design issue was not only creative, but also completely unproblematic. It is clear to the reader that this is a paid campaign. This is in contrast to many PR texts that appear in the editorial sections of newspapers. At the same time, it is a fact that the pressure from clients has increased. Rainer Stadler may also have noticed the full-page Porsche advert on the cover of his newspaper a few months ago - although he did not comment on it.