Lo and behold. It became clear to me during the barbecue course – with aged beef shoulder, marinated and then grilled to perfection in a green egg: Schwabe and Blackwood are optimizing large and small advertising budgets using new digital algorithms. And not just in online media, but also in offline media such as print, newspapers or analogue TV. Large belarus rcs data companies such as VW and budgets managed by Blackwood Seven and can thus see, even over longer periods of time, how the resources used work. And what is the good news for print and especially for specialist magazines such as "persönlich"? Long-term observation of the effect of advertising budgets has shown that, particularly for more valuable products or services, print works better than anything else as a teaser in the media mix.
Schwabe: If you only advertise a new car model digitally, you won't have the same success as if you use specialist journals and magazines from decision-makers and opinion leaders with attention-grabbing ads as an entry point. Digital has too little emotion to initiate a long-running decision-making process. But: Digital can get a customer who is open to a product via print (or TV) to take a closer look at the product's website, for example, prompted by a banner or a link, and ultimately make a purchase decision.