This causes many people to not pay special attention to the price.
Posted: Mon Dec 23, 2024 4:17 am
Therefore, when marketing luxury products, the strategy of lowering the price to increase demand is not an option, because price is another aspect that gives exclusivity to the product; that is, it cannot be purchased by everyone so easily.
As for distribution or places, a luxury product cannot be just anywhere in plain sight, which gives it another emotional and exclusive touch that makes people want it even more.
The most important cities, the most famous festivals or the most top boutiques are the ones that will be able to sell these luxury products that seem to be unattainable.
Talking about the promotion of luxury products is not talking about messages that show a creative solution to a problem, but about messages that produce the desire to have it.
These messages convey the excitement of having something that is not within everyone's reach and that will allow you to feel what no one else does.
Therefore, luxury product marketing is not for all companies, however, it uses representations to make a product that may seem simple become desirable, to the point that the public wants to buy it at any price and in the exclusive place where it is found.
Examples of successful product marketing campaigns
There are brands that have managed to win the hearts of their audiences with marketing campa dubai filipino whatsapp group igns for products that make them desirable at any price.
Among them are:
Apple
Apple is certainly a giant in many ways, but their product marketing is exceptional because they sell a more practical lifestyle.
In doing so, they have perfected the art of translating features into customer benefits.
For example, its operating system updates are hundreds of new features that you could try, but instead of talking about that in its promotions, the message is clear: iOS 9 is about helping you do more every day, to be more productive.
Apple keeps its message focused on benefits and the user at the center of everything it says.
Airing
In addition to using Newsjacking , that is, taking advantage of current events to market itself, this dark chocolate cookie evokes emotions every time it delivers a promotional message.
His secret?
They wonder what their audiences would imagine eating an Oreo and what they would be capable of.
So knowing your audience well is the basis of your product marketing, as well as producing emotions through your messages.
Eating a cookie can be anything, but eating an Oreo is an experience in itself.
As for distribution or places, a luxury product cannot be just anywhere in plain sight, which gives it another emotional and exclusive touch that makes people want it even more.
The most important cities, the most famous festivals or the most top boutiques are the ones that will be able to sell these luxury products that seem to be unattainable.
Talking about the promotion of luxury products is not talking about messages that show a creative solution to a problem, but about messages that produce the desire to have it.
These messages convey the excitement of having something that is not within everyone's reach and that will allow you to feel what no one else does.
Therefore, luxury product marketing is not for all companies, however, it uses representations to make a product that may seem simple become desirable, to the point that the public wants to buy it at any price and in the exclusive place where it is found.
Examples of successful product marketing campaigns
There are brands that have managed to win the hearts of their audiences with marketing campa dubai filipino whatsapp group igns for products that make them desirable at any price.
Among them are:
Apple
Apple is certainly a giant in many ways, but their product marketing is exceptional because they sell a more practical lifestyle.
In doing so, they have perfected the art of translating features into customer benefits.
For example, its operating system updates are hundreds of new features that you could try, but instead of talking about that in its promotions, the message is clear: iOS 9 is about helping you do more every day, to be more productive.
Apple keeps its message focused on benefits and the user at the center of everything it says.
Airing
In addition to using Newsjacking , that is, taking advantage of current events to market itself, this dark chocolate cookie evokes emotions every time it delivers a promotional message.
His secret?
They wonder what their audiences would imagine eating an Oreo and what they would be capable of.
So knowing your audience well is the basis of your product marketing, as well as producing emotions through your messages.
Eating a cookie can be anything, but eating an Oreo is an experience in itself.