Integrate Offline & Online Purchases
Posted: Mon Dec 23, 2024 4:13 am
Consider the following types of triggered emails:
Post-Purchase Order Confirmation: This email should be triggered when a customer places an order for pickup. At minimum, it should contain the items the customer just purchased as well as directions for where pickup should occur.
Pickup Ready: In certain situations, inventory may not be immediately available at their pickup location. In these cases, an email should be sent when the item is available for pickup.
3. Shipping Updates: Optionally, you can include numerous shipping updates. Options include when the item is being prepared to ship to the store location, when the item is in transit, and as mentioned above, when the item arrives in-store.
4. Pickup Reminders: Lastly, you want to include follow-up sequences for customers, reminding them that their item is available for pickup.
2. Prioritize Convenience Above All
The fundamental reason for click and collect is a better customer experience.
Unfortunately, this promise is extremely difficult to keep in the final fulfillment phase.We'll use these terms interchangeably.
Barilliance connects your offline and online purchases to create a full, 360 degree customer profile.
We use this data to create more relevant on-si cell phone directory india te messages, product recommendations, and targeted email blasts. Request a demo here.
Creating a Buy Online, Pickup In Store Strategy
We've collected a series of buy online, pickup in store best practices.
As you build out your omnichannel strategy, remember that the fundamental promise is convenience. Your Click and Collect tactics should make life as easy as possible for customers.
Here's how.
1. Nail Communication with Triggered Emails
Transactional emails are a staple in eCommerce. For BOPIS strategies, transactional emails should be used to communicate clearly to the customer what the next steps are.
Post-Purchase Order Confirmation: This email should be triggered when a customer places an order for pickup. At minimum, it should contain the items the customer just purchased as well as directions for where pickup should occur.
Pickup Ready: In certain situations, inventory may not be immediately available at their pickup location. In these cases, an email should be sent when the item is available for pickup.
3. Shipping Updates: Optionally, you can include numerous shipping updates. Options include when the item is being prepared to ship to the store location, when the item is in transit, and as mentioned above, when the item arrives in-store.
4. Pickup Reminders: Lastly, you want to include follow-up sequences for customers, reminding them that their item is available for pickup.
2. Prioritize Convenience Above All
The fundamental reason for click and collect is a better customer experience.
Unfortunately, this promise is extremely difficult to keep in the final fulfillment phase.We'll use these terms interchangeably.
Barilliance connects your offline and online purchases to create a full, 360 degree customer profile.
We use this data to create more relevant on-si cell phone directory india te messages, product recommendations, and targeted email blasts. Request a demo here.
Creating a Buy Online, Pickup In Store Strategy
We've collected a series of buy online, pickup in store best practices.
As you build out your omnichannel strategy, remember that the fundamental promise is convenience. Your Click and Collect tactics should make life as easy as possible for customers.
Here's how.
1. Nail Communication with Triggered Emails
Transactional emails are a staple in eCommerce. For BOPIS strategies, transactional emails should be used to communicate clearly to the customer what the next steps are.