Benefits of customer database marketing

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Database marketing offers a number of benefits over traditional marketing.



The biggest improvements stem from the combination of deep customer databases and personalization software.

1. Improved Conversion Rates
Database marketing is centered on presenting relevan cell phone database t, compelling messages to the right customers. As a consequence, average conversion rates across the funnel, from open rates to sales increase.

2. Increase Average Order Value (AOV)
Further, by utilizing known customer preferences, product affinities, and past orders, companies can increase the AOV of each customer purchase.


Above, Fashion Nova uses a variety of personalization techniques to communicate order minimums in exchange for dollar incentives.

4. Better Pricing Strategy
An often overlooked capability database marketing unlocks is pricing strategy implementation.

4. Excellent Customer Service & Interactions
Because marketing communications are informed, customers only receive messages that are relevant to them. This is especially powerful when used in conjunction with after sales service and product extensions based on purchase of a specific SKU.