Live Commerce: the new market trend
Posted: Mon Dec 23, 2024 3:56 am
In the first half of 2020, e-commerce grew by 47%, the highest increase in the last twenty years, according to data from the 42nd edition of Webshoppers, prepared biannually by Ebit|Nielsen, in partnership with Elo.
In the first three months of 2021, there was a 54% increase compared to buy mailing lists uk same period last year, 78.5 million online purchases were made, generating revenue of 35.2 billion, 72% higher than in 2020.
E-commerce has been growing throughout Brazil and the COVID-19 pandemic has contributed to accelerating this growth.
But how can we think about the future of e-commerce? What will its evolution be?
In this sense, a new e-commerce trend is beginning to stand out: Live Commerce , or also called Live Stream Shopping .
What is Live Commerce?
Live commerce is a type of online sales, carried out on a live streaming platform, in which a person demonstrates the products, their features, quality, answers questions and encourages viewers to make a purchase by presenting their advantages. In other words, as the translation itself says, live commerce is live commerce on the internet.
This online sales method that emerged in China has seen enormous growth in the country, with more than 50,000 live broadcasts per day.
These broadcasts have generated more than 50 billion views and could be worth a trillion yen a year, according to KPMG and Ali Research.
Live sales allow consumers to interact with the seller or influencer during the broadcast, encouraging direct interaction and impulse sales.
Advantages of Live Commerce
The direct interaction that live commerce provides between customer and company is certainly a great advantage.
Answering questions about products, providing demonstrations and offering relevant content helps to strengthen the relationship with the customer, in addition to offering daily content, which increases the chances of conversion.
In the first three months of 2021, there was a 54% increase compared to buy mailing lists uk same period last year, 78.5 million online purchases were made, generating revenue of 35.2 billion, 72% higher than in 2020.
E-commerce has been growing throughout Brazil and the COVID-19 pandemic has contributed to accelerating this growth.
But how can we think about the future of e-commerce? What will its evolution be?
In this sense, a new e-commerce trend is beginning to stand out: Live Commerce , or also called Live Stream Shopping .
What is Live Commerce?
Live commerce is a type of online sales, carried out on a live streaming platform, in which a person demonstrates the products, their features, quality, answers questions and encourages viewers to make a purchase by presenting their advantages. In other words, as the translation itself says, live commerce is live commerce on the internet.
This online sales method that emerged in China has seen enormous growth in the country, with more than 50,000 live broadcasts per day.
These broadcasts have generated more than 50 billion views and could be worth a trillion yen a year, according to KPMG and Ali Research.
Live sales allow consumers to interact with the seller or influencer during the broadcast, encouraging direct interaction and impulse sales.
Advantages of Live Commerce
The direct interaction that live commerce provides between customer and company is certainly a great advantage.
Answering questions about products, providing demonstrations and offering relevant content helps to strengthen the relationship with the customer, in addition to offering daily content, which increases the chances of conversion.