Another experience: The more articles are published, the more important the issues of organization, menu structure and usability become. This is especially true if the content is not up-to-date. After all, you want users to be able to quickly find their way around the blog and find what they are looking for. A simple search function is usually not enough.
The efforts are now paying off, as the blog has developed extremely well. Two years ago, the content marketers at Host Europe started from scratch. Today, the blog has over 30,000 visitors per month - and the trend is still rising.
Here you will learn everything about el salvador whatsapp data an effective content marketing strategy for SMEs in 7 easy steps.
item industrietechnik Content Marketing Exampleitem industrietechnik is another B2B company and the global market leader for modular systems for industrial applications. The company introduced content marketing back in 2011 and offers a wealth of useful content for its customers on its website: white papers, assembly instructions and various videos on products, company information and typical customer questions.
During the pilot phase, one employee worked full-time and one part-time in the content area. Three years later, over 30 people are involved in the entire process (including content creation, campaign planning, setting up/managing processes such as data handling, lead routing, reporting, etc.). After a start-up phase in Germany, the activities were gradually expanded to other European countries as well as to Asia and America.
Clearly defined personas
Around 20 personas were defined that represent specific product groups, such as engineers, designers, decision-makers and influencers from production-oriented companies. The focus is on the application of the product or the benefit that the product brings to the customer. Since the work is product group-specific, certain specialists are always in focus.