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Social media tools are  an excellent time-saving mechanism when optimizing work within your team.

On this occasion, you will be able to learn the details about these tools; which will help you strengthen your content marketing strategy and in turn generate presence on social networks to strengthen relationships with your clients,


Some common mistakes with social media tools
There are many social media tools that can help you optimize the time invested in each task within your team's responsibilities. However, misuse of these tools hinders the process.

Tools like Dropox, Google Calendar, Gmail, are powerful, but to improve and segment the tasks of your social media team , they are insufficient.

[Tweet “Choosing the right tools for #SocialMedia is key to optimizing your work”]

If you are used to using them in your business, let me tell you that you are working with the wrong tools. I am not saying that they are useless, but they are not for optimizing the work of your team. Maybe that is why your team's efficiency is not visible.

 

Buffer:
This is one of the most complete social media tools  for making updates based on a netherlands email list calendar.

With an intuitive interface, you can select the text, image and link you want to place in your post, as well as, of course, the exact date and time. 

[Tweet “With Buffer you can update your status on multiple #SocialMedia accounts”]

One advantage you have with Buffer is the ability to update your status on multiple accounts /networks, so you won't have to replicate this action multiple times.


In addition, you will have an image editor to work with images in a practical way, adding text, modifying fonts, achieving professional results.

Disadvantages :
The product does not have a section with a unified vision, therefore you have to click on each account/service to view the editorial calendar and analytics.
You can see suggested times to post, but you cannot customize the posting time.
 Analytics is not very complete and neither is the tracking to measure results. There is no way to see mentions and new followers.
 

 

Hootsuite:
Right now you can manage Facebook, Twitter, Instagram, Google Plus, Youtube, Foursquare, Linkedin and many more, all from one window. It has a calendar function where you can post your updates by selecting any date and time. 




Disadvantages :
Analytics reports are paid and only measure Hootsuite URLs.
 The Analytics date range must be greater than 7 days.
 There are bugs in social media posts and formatting issues on FB and Google+. Many of the software's features are paid for separately.
 

CoSchedule:
This is an assistant for placing, organizing and scheduling your updates on a calendar. So far, nothing out of the ordinary.

The real power of this  social media tool  is that it is fully integrated with WordPress . So, you can easily write your content and then post it (or put it on your calendar) instantly, with all the elements at your fingertips.

An ideal option for those writers who have their site or blog on the aforementioned service.

Disadvantages :
There is no way to filter by content type, team and/or category in the calendar.
 The calendar view inside WordPress is not very clear.
 Posting to some networks requires an integration with Buffer. There is no discount package for purchasing the platform for multiple blogs.