Put yourself in the target group's shoes
Posted: Sun Feb 02, 2025 8:35 am
When creating content, you should always keep one thing in mind - your target group. Your target group is the be-all and end-all when developing a content marketing strategy , because they are ultimately the people who should visit your hotel or destination. That's why you should always ask yourself who your target group actually is and which channels they use. A good way to do this is to put yourself in the shoes of the respective target group.
Do you want to appeal primarily to active and young people? Then simply ask people who meet these criteria. What do this target group like most about your destination or hotel? What information do they want when preparing for a vacation? This way you can get to know your target group and at the same time gather ideas for new content.
3. Create added value
Your content should also create added value for your visitors. If you are already aware of your target group and their characteristics, you can also mark useful added value accordingly.
What do visitors need for a holiday with you? How do they get there? What information do users need to be able to enjoy their stay with you or at your destination as much as possible? What are your latest offers? Once the user has discovered such added value in your content, they will no longer want to miss it.
Read also: How to find the best topics for your blog
4. Brevity is the soul of wit
If you create texts for Instagram or Facebook , for example, you should chile phone number data be careful not to overwhelm your readers. Platforms like Instagram are primarily geared towards visual impressions and only a few readers take the time to read long texts.
This also applies to the texts in a blog on your company's website. Of course, the text should be long enough to convey the necessary information to your readers. But here too, the probability is higher that only short texts will be read to the end .
Reaching your target group with social media
With social media you can reach your target group in their everyday environment.
5. Be mobile
More and more people are using their smartphone or tablet to find out about their next holiday destination or hotel. Statistics have shown that around 50% of travel-related searches are made via mobile devices.
It is therefore all the more important to design your company website and content for mobile use, so that your visitors can easily find out about the latest offers, bookings and advantages of your destination while on the move. The conclusion: Your visitors enjoy finding out information on your website and are not put off by illegible fonts and incorrect formats. With a mobile website, you are always on the safe side.
Do you want to appeal primarily to active and young people? Then simply ask people who meet these criteria. What do this target group like most about your destination or hotel? What information do they want when preparing for a vacation? This way you can get to know your target group and at the same time gather ideas for new content.
3. Create added value
Your content should also create added value for your visitors. If you are already aware of your target group and their characteristics, you can also mark useful added value accordingly.
What do visitors need for a holiday with you? How do they get there? What information do users need to be able to enjoy their stay with you or at your destination as much as possible? What are your latest offers? Once the user has discovered such added value in your content, they will no longer want to miss it.
Read also: How to find the best topics for your blog
4. Brevity is the soul of wit
If you create texts for Instagram or Facebook , for example, you should chile phone number data be careful not to overwhelm your readers. Platforms like Instagram are primarily geared towards visual impressions and only a few readers take the time to read long texts.
This also applies to the texts in a blog on your company's website. Of course, the text should be long enough to convey the necessary information to your readers. But here too, the probability is higher that only short texts will be read to the end .
Reaching your target group with social media
With social media you can reach your target group in their everyday environment.
5. Be mobile
More and more people are using their smartphone or tablet to find out about their next holiday destination or hotel. Statistics have shown that around 50% of travel-related searches are made via mobile devices.
It is therefore all the more important to design your company website and content for mobile use, so that your visitors can easily find out about the latest offers, bookings and advantages of your destination while on the move. The conclusion: Your visitors enjoy finding out information on your website and are not put off by illegible fonts and incorrect formats. With a mobile website, you are always on the safe side.