The product catalog is back

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For a long time, the product catalog was an integral part of company marketing . Now the physical catalog has been pushed back by the effects of digitalization . Nevertheless, there are good reasons why companies should not do without the traditional product catalog. Find out why this form of offline marketing is still important today.

Offline marketing or online marketing – the right mix is ​​the ideal solution
Both online and offline marketing have their individual advantages: Online marketing has a large reach. Consumers are addressed at any time and in any location. Interactive, innovative and target group-specific measures can be implemented at a reasonable budget. Offline marketing also reaches target groups that prefer non-digital channels. Furthermore, offline marketing offers the opportunity to address certain senses and romania gambling data certain emotions. One example is the product catalog. It is available in digital and physical form. Both variants have their justification, but can also be used in addition to each other.

Advantages of a digital product catalog
Available at any time
Available anywhere
Easy navigation using the navigation bar or search function
Possibly storage function or reservation function for products
Easy catalog updating
No printing costs
No shipping costs
No physical space required for the customer
Advantages of a physical product catalog
Classic and traditional form of the catalogue
Haptic form of the catalogue leads to a different buying experience
High-quality appearance
Personal presentation of the catalogue as a token of appreciation
Catalog attracts the customer's attention
Customer browses through the catalog and also looks at products that he would not specifically search for.