Neuromarketing: Understand your customer to sell better

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What do customers like? How can we stimulate their senses? How can we exploit their emotions? These are some of the questions that have answers in neuromarketing .

We tell you that in the 80s, companies noticed that despite having great marketing advisors, the strategies were not working, this concern led them to consult experts in human behavior. They concluded that consumers do not buy rationally but that the weight of the decision was based on emotions and as a result of this, it began to be noticed more frequently that supermarkets stimulated the senses with music and smells to increase sales, as well as placing prices up to 5 cents lower, a frequent practice that gives the sensation of a “lower cost”.

This means that thanks to the knowledge provided by neuromarketing senegal consumer email list decades ago, advertising is now less intrusive and focuses on the customer experience , and so we reach the key point: According to Forrester Research , 77% of people choose, recommend and pay for a brand that offers them personalized services or an experience.

This advance in consumer habits is based on the premise that “a little pleases and a lot annoys” in reference to advertising, but thanks to neuromarketing the vision has changed.

We invite you to continue reading about what neuromarketing is, its applications in online stores, B2B and what strategies to use to achieve the objectives set by your company or brand.