What are we talking about? Promotion of a company's website is a complex process that includes the use of various tools: SEO, contextual advertising, email marketing, content creation. Technical optimization of the web resource is also important.
How to achieve this? To successfully promote a website, you must first improve usability and conduct internal page optimization. You can start with SEO, as this is a long and complex process. A faster way is contextual promotion in the Yandex search engine.
The article explains:
Where does uruguay email list website promotion start?
What is SEO promotion of a company website
9 stages of successful SEO promotion of a company's website
Promoting a company website using contextual advertising
Features of website promotion in the Yandex search network
Promoting a company website using content marketing
Promoting a company website using email marketing
Promoting a company website via YouTube
Frequently asked questions about promoting a company website
5 Scenarios for Using Neural Networks to Increase Website Profits by 40%
Download for free
Where does website promotion start?
Before filling a site with content, you need to be sure that it will not cause a negative reaction from the user, and that its consumption will be convenient.
Website usability
Analyze whether the site has a clear structure. Imagine that you are a regular visitor. Go to the sections and menu, check the functionality of the embedded widgets, test the page loading speed. There should be no difficulties viewing the content.
Website usability
Source: shutterstock.com
Let's list the signs of good website usability that help improve the behavioral characteristics of the target audience and promote the company's website on the Internet:
High-quality design. There is no need to use overly complex functionality and excessively bright, contrasting elements. It is better to maintain the pages in a single corporate style with the addition of interactive components that will attract attention (for example, buttons start moving when you hover over them with the cursor).
"Breadcrumbs". Remember the famous fairy tale by the Brothers Grimm? Make signs that will help the user navigate.
Contact information. The website content must list the methods of communication with the company: phone number, email, coordinates on the map.
Broken links. Broken links, both internally and to other resources, are not allowed.
Error 404. A well-designed page informing about the server unavailability will allow the user to confidently continue communicating with the resource. This nuance also improves usability.
Loading speed. Nobody likes to wait for a long time for content to display. Perform constant monitoring using specialized services (for example, Google PageSpeed Insights).
Content. Always check that the content matches the headings. The visitor wants to see what interests him. The content of the site should make the resource's affiliation and its focus clear, a clear range of services will inspire the user's trust. Strive for maximum coverage of the company's activities, but avoid publishing unnecessary information.
Promotion of the company's website implies acceleration of indexing by search engines. Positive behavioral characteristics play an important role in this. It is possible to receive traffic without additional costs.