November is basically an early Christmas for all shopping enthusiasts and bargain hunters. It starts with Singles Day on November 11th, which originated in China . In our culture, this day is traditionally associated with the start of carnival or Mardi Gras. In China, Singles Day always takes place on this date. The ones in the date stand for singles. Originally, the day in China was more for partying than shopping, with the aim of putting an end to being single. Nowadays, no other day of the year in the world makes as much sales as Singles Day. Even more than on Amazon's Black Friday and Cyber Monday combined. More and more German companies are now using this occasion for shopping promotions. It is therefore worth considering using this day as an opportunity to empty any possibly full warehouses or to give customers a little treat.
And since we're already talking about holidays imported from armenia phone number data the USA: Black Friday is now a fixed date in the calendar for most companies, and online shops in particular use this day to kick off the Christmas business. Black Friday takes place on November 25th this year . And immediately after that, on November 28th, is the equally popular Cyber Monday .
No matter which shopping event you are planning, we will support you with our software and our know-how in the implementation and provide you with some inspiring tips for corresponding campaigns.
Legal problems with Black Friday
The problem with Black Friday so far was that it was registered as a word mark and therefore could not be used in advertising in Germany without a corresponding license. Otherwise, lawyers were already waiting to issue warnings. This situation has now improved: The decision of May 27, 2021 by the Federal Court of Justice confirmed the previous ruling by the Federal Patent Court from February, which means that the word mark Black Friday must be deleted for essential advertising services. This means that the term Black Friday can once again be used in the areas of marketing, organization and implementation of advertising events, planning of advertising measures, distribution of advertisements and advertising on the Internet for third parties, as well as a large number of other advertising-related services, without the threat of legal action. Another procedure involving the deletion of the word mark for goods and services is currently still pending.