Now, at the beginning of the new year, it's time to start planning for the coming months. Corona is still making life difficult for us when it comes to events and is constantly throwing a spanner in the works. Fortunately, there is still email marketing, which such a virus cannot harm. So that you can plan your newsletter campaigns well in 2023, we have again put together a large number of exciting occasions and events for you. At the well-known shopping events, such as Black Friday, a lot of people are vying for the attention of your recipients. It is therefore worthwhile to incorporate lesser-known occasions into the campaign planning every now and then.
This year you will again find a mix of classic holidays, major events as well as special or fun action days in our article with an incredible 324 campaign ideas !
Preparation and approach to campaign planning
At the beginning of content planning, you should take a close look at the year and decide which occasions are relevant or suitable for you. Not every holiday or special day is suitable for every bangladesh phone number data company or every industry. In addition to those specified in the calendar, occasions for campaigns in 2023 can also be your own notable content such as new products or anniversaries. For international companies, regional or national peculiarities should also be taken into account. For example, while in our country Santa Claus or the Christ Child brings the presents on December 24th, depending on the region, in Spain they only arrive on January 6th with the Three Kings.
Depending on the importance of the event, a single mailing can be sent or a multi-stage campaign can be created. Multi-stage campaigns are particularly worthwhile for important events such as trade fairs and events in order to attract the necessary attention and really reach the majority of recipients. The use of competitions, such as a ticket raffle, can generate more attention in such campaigns. This generates interaction and can have a positive impact on customer loyalty.
Timing is particularly important for the success of campaigns. Therefore, plan early on when and how often newsletters will be sent and how long the campaign will run overall.
Of course, a good campaign in 2023 must also include goal definition. This is the only way to measure after the campaign has ended whether it was really successful and whether there is a need for further optimization in terms of performance. Goals can be to acquire new customers or retain customers. Selling products, generating revenue or increasing awareness can also be goals, or just disseminating important information.
In order to develop good campaigns for 2023, the interaction of these variables must be right.