One of the easiest and most banal ways to gain new recipients is your own website. Therefore, place your newsletter registration as prominently as possible. Test different options for placing the newsletter registration. Classics on the website are, for example, in the meta navigation (above the actual navigation bar) and in the footer. However, the registration option is quickly overlooked here. In the footer, it is worth working directly with input fields, for example. But also try placing registration options in the content area. This could be in a separate box to the right of the content, for example.
One way to attract more attention could be a sticky layer, for example, which keeps the registration form in your visitor's field of vision. You can also make something on your page stand out through animation or bright colors. But you can also generate more attention if the registration breaks through structures and lines and stands out. If something is really important to you, you can place it several times or combine different options.
pop-up login
In addition to the normal newsletter registration on the website, a pop-up or layer can also open at certain intervals or during certain actions, inviting the user to subscribe to the newsletter. Here, the viewer's attention is not distracted by other content on the page. In this case, however, you should also highlight the clear added value for the interested party. For example, in a job board, this could mean that you no longer miss out on a job that matches your own search criteria. However, make sure that the pop-up does not appear too often and is not displayed at an annoying time, otherwise the visitor will quickly become annoyed and may cancel an order process that has already begun.
influencers
For consumer goods and a younger target group, you can also benin phone number data rely on influencers. Look for a suitable person who is well known and popular with your target group. This person then receives money or is offered another advantage so that the influencer then passes on the advantage of your product to their community and also recommends newsletter registration.
Other ways to increase your reach
Include a link to the newsletter subscription in your email signature.
Use your social media profiles and place a link to your website or the mailing list registration. But also use editorial social media posts. Here you can, for example, refer to a white paper that is only available upon registration.
In addition to the classic social media profile, most channels also offer various topic-specific groups. Use these to place your content that requires registration. These are particularly suitable because there is already a selected target group and you can reach exactly the people for whom the offer is intended.
Some social networks, such as Facebook and Instagram or Linkedin in the B2B sector, also offer lead adverts, which can be used to generate new subscribers and add them directly to your mailing list. The ad costs money, but it opens up new audiences who might not otherwise come into contact with you.
Don't just use content for your own channels, but if you have the opportunity, place your content with links on other websites and channels. This could be, for example, a guest article for a friendly company or an industry-specific online magazine. Advertising banners on other websites are also conceivable