Different scenarios take into account bonus code status and voucher affinity
Once the technical requirements were in place, our customer implemented the following complex user onboarding campaign with the E-Marketing Manager:
New players receive the bonus code " WELCOME " immediately after registration, which can be applied to the first deposit. Since only a portion of new registrants redeem this voucher, several scenarios arise for the user onboarding campaign .
Whenever a bonus code is redeemed, the affinity for azerbaijan phone number data competitions is saved in the recipient's profile. This serves as the basis for further promotions and is also intended to increase relevance for players who do not show an affinity for vouchers.
Figure: First mailing from the user onboarding campaign
Best Practice: Welcome voucher for user onboarding campaign
The scenarios
Scenario 1:
The new registrant does not redeem the bonus within 7 days and does not top up his gaming account .
The new registrant will be reminded of his bonus code in another email.
If the recipient does not redeem their code after another 7 days, the campaign ends for them. However, in the upcoming regular newsletters, they will receive a content block with a reference to the outstanding voucher.
If he redeems the voucher within the set deadline, the process continues as in scenario 3. If the voucher is not redeemed, “no interest in vouchers” is saved.