We have encountered this situation on several occasions. However, the issue requires clear responsibility. The coordinating body must, among other things, continually encourage activities to increase the opt-in rate, ensure that data is collected and stored in accordance with the law, test different approaches and promote learning within the organization.
Top management must therefore release resources and support the issue . And this is precisely why top management needs a business case that clearly shows the benefits that the activities will generate .
MSR Consulting has developed an approach to evaluate this benefit in monetary terms. It is based on four assumptions that can be factually proven:
Support contacts increase customer satisfaction
Tailor-made campaign management with multi-stage approach is more successful
Addressing recommendations leads to new business
E-mail communication saves communication costs
In conjunction with the specific company data, including the number of customers, current opt-in rate and the value of the individual customer relationship, the value of an opt-in can now be determined algeria phone number data specifically. On this basis, the value of an overall program with a clear governance structure is then calculated. It becomes clear that not only is legal security increased, but the measures also deliver a positive return on investment. It can also be clearly quantified which incentives are worthwhile when obtaining the opt-in.
MSR model for building effective permission management
MSR model for building effective permission management
For further information on how you can successfully advance permission management in your company, please contact our partner MSR Consulting ( [email protected] ).
About the MSR Consulting Group
Independent. Owner-managed. Award-winning.
MSR Consulting is a medium-sized company based in Cologne that focuses on market research, strategy, organizational and CX consulting. Our clients value our work. According to brandeins and Die Welt, we are regularly ranked among the best management consultancies in Germany for the automotive & supplier and insurance sectors as well as the areas of sales, aftersales and CRM.
Building Best-in-Class Companies.
We get companies moving and lead them on their way to better results. We do this with best-in-class standards. Behind this is the absolute will to be among the best. That is what motivates us. At MSR and for our clients.
Transformation support. Integrative. Sustainable.
We enable our clients to establish changes successfully and sustainably. We work as a team and on an equal footing, both in strategic decisions and in operational implementation. As part of our projects and in specific training formats, we pass on our knowledge for the sustainable success of our clients.