8 ideas to take note of from your competitors' pages
Posted: Sun Dec 22, 2024 10:15 am
Have you ever wondered how your competitors drive traffic to their sites?
Or how do you choose the objective of your digital campaigns?
Now, you can satisfy your marketing curiosity with Top Pages , SEMrush’s impressive new Traffic Analysis feature, available only to paid users of the tool.
Is it worth the price?
Check it out for yourself: here are some of the most valuable insights you can discover from your competitors' top pages.
Possible number of your competitors' consumers.
Maximum potential audience for your new product/service.
Main products/services of your competitors.
Top content on competitors' media platforms and blogs.
Priority languages and most valuable regional markets.
Focus on your competitors' marketing campaigns.
Changes in consumer strategy, target audience and product range.
Hidden landing pages that generate leads.
Note: Your competitors' top pages are those that receive the most unique visits from unique users.
1.- Possible number of your competitors' consumers
Among all the top pages, you are likely to be most interested in those that include “cart”, “basket”, “checkout”, “trial” and “free trial” in their URLs, as this traffic shows the number of customers who are about to buy or try your competitors’ products and services.
Remember that users can reach these pages both internally and externally (via an abandoned cart notification, their search engine autocomplete, or a link to their cart shared by friends and family).
For example, this is Sephora's funnel where we can see the number of unique users who have added something to their cart, proceeded to checkout, and completed the purchase.
competitor pages traffic analytics unique users
2.- Maximum potential audience of your new produ philippines phone code ct/service
It makes sense that you're not interested in every single detail of your competitors' campaigns.
Instead, you'll want to know if their strategies can be applied to your own business.
If you are planning to launch a new product or test some parameters in an already running promotion, you should analyze the top pages of your competitors that belong to a similar campaign.
How much traffic have they generated in total?
For this example, choose the one of your competitors that has the best performance.
This way, you can determine the maximum possible reach, as well as find out whether or not the audience generally remains engaged with the offer.
The stronger your research competency, the more valuable the insights you will extract.
You can see how many unique users land on the Hubspot blog compared to the home page.
competitor pages unique users hubspot
What traffic sources have you used to market a similar product or service?
By filtering historical data, you will see the outputs of each channel over time.
This will allow you to determine what your approximate investment in these channels should be.
Here's a real-life example of how Macy's drives traffic to its women's apparel section:
Or how do you choose the objective of your digital campaigns?
Now, you can satisfy your marketing curiosity with Top Pages , SEMrush’s impressive new Traffic Analysis feature, available only to paid users of the tool.
Is it worth the price?
Check it out for yourself: here are some of the most valuable insights you can discover from your competitors' top pages.
Possible number of your competitors' consumers.
Maximum potential audience for your new product/service.
Main products/services of your competitors.
Top content on competitors' media platforms and blogs.
Priority languages and most valuable regional markets.
Focus on your competitors' marketing campaigns.
Changes in consumer strategy, target audience and product range.
Hidden landing pages that generate leads.
Note: Your competitors' top pages are those that receive the most unique visits from unique users.
1.- Possible number of your competitors' consumers
Among all the top pages, you are likely to be most interested in those that include “cart”, “basket”, “checkout”, “trial” and “free trial” in their URLs, as this traffic shows the number of customers who are about to buy or try your competitors’ products and services.
Remember that users can reach these pages both internally and externally (via an abandoned cart notification, their search engine autocomplete, or a link to their cart shared by friends and family).
For example, this is Sephora's funnel where we can see the number of unique users who have added something to their cart, proceeded to checkout, and completed the purchase.
competitor pages traffic analytics unique users
2.- Maximum potential audience of your new produ philippines phone code ct/service
It makes sense that you're not interested in every single detail of your competitors' campaigns.
Instead, you'll want to know if their strategies can be applied to your own business.
If you are planning to launch a new product or test some parameters in an already running promotion, you should analyze the top pages of your competitors that belong to a similar campaign.
How much traffic have they generated in total?
For this example, choose the one of your competitors that has the best performance.
This way, you can determine the maximum possible reach, as well as find out whether or not the audience generally remains engaged with the offer.
The stronger your research competency, the more valuable the insights you will extract.
You can see how many unique users land on the Hubspot blog compared to the home page.
competitor pages unique users hubspot
What traffic sources have you used to market a similar product or service?
By filtering historical data, you will see the outputs of each channel over time.
This will allow you to determine what your approximate investment in these channels should be.
Here's a real-life example of how Macy's drives traffic to its women's apparel section: