The future of digital marketing in the metaverse
Posted: Sat Feb 01, 2025 9:33 am
Digital marketing
The metaverse world has been heard a lot lately. And since it is a new world in which the possibilities of creating, socializing and marketing are even more extensive than those of our own world, the role of digital marketing takes on great weight since it must be updated to the new demands of users and updated to all these new technologies that this virtual world can offer us.
What is the metaverse?
To fully understand this new concept that has come into our lives to stay, we must be clear about what “metaverse” really means. This word is an acronym formed by; 'meta', coming from the Greek meaning 'beyond' or 'after', and 'verse', which refers to the universe.
Therefore, we could define it as a universe that is beyond the one we know.
In this case, the metaverse refers to an entire virtual and slovenia consumer email list three-dimensional (3D) ecosystem that allows us users the possibility of developing a new life through avatars that are directed by ourselves.
This new world offers us a wide variety of possibilities without physical limitations. We can play, shop, work, establish new social relationships or go out to party.
Our avatar will be able to, through our actions, interfere in the environment, touch and move objects.
If web 1.0 was based on hypertext (links) and web 2.0 on user interaction (RRSS), web 3.0 is based on the creation and exchange of digital assets ( NFTs ), using blockchain technology , which is the key to ensuring that the metaverse is not centralized. In this way, developers and users own their own data and content, as well as the ability to own and trade with virtual money ( tokens ).
Taking a broader view of this concept and idea, the metaverse refers not only to the virtual world, but to the entire set of multidimensional experiences with the possibility of combining augmented reality, 3D technology and virtual reality.
The metaverse world has been heard a lot lately. And since it is a new world in which the possibilities of creating, socializing and marketing are even more extensive than those of our own world, the role of digital marketing takes on great weight since it must be updated to the new demands of users and updated to all these new technologies that this virtual world can offer us.
What is the metaverse?
To fully understand this new concept that has come into our lives to stay, we must be clear about what “metaverse” really means. This word is an acronym formed by; 'meta', coming from the Greek meaning 'beyond' or 'after', and 'verse', which refers to the universe.
Therefore, we could define it as a universe that is beyond the one we know.
In this case, the metaverse refers to an entire virtual and slovenia consumer email list three-dimensional (3D) ecosystem that allows us users the possibility of developing a new life through avatars that are directed by ourselves.
This new world offers us a wide variety of possibilities without physical limitations. We can play, shop, work, establish new social relationships or go out to party.
Our avatar will be able to, through our actions, interfere in the environment, touch and move objects.
If web 1.0 was based on hypertext (links) and web 2.0 on user interaction (RRSS), web 3.0 is based on the creation and exchange of digital assets ( NFTs ), using blockchain technology , which is the key to ensuring that the metaverse is not centralized. In this way, developers and users own their own data and content, as well as the ability to own and trade with virtual money ( tokens ).
Taking a broader view of this concept and idea, the metaverse refers not only to the virtual world, but to the entire set of multidimensional experiences with the possibility of combining augmented reality, 3D technology and virtual reality.