Importance of retargeting for your business
Posted: Sat Feb 01, 2025 9:27 am
Digital marketing
Did you know that more than 98% of users do not convert on their first visit to a website?
Driving traffic to your site is essential, but the effort will be in vain if there is no retargeting strategy behind it.
With retargeting campaigns, you can reach the same people multiple times to move them through the conversion funnel to become loyal customers.
Let's take a look at what retargeting is exactly and how to use it to your business' benefit.
What is retargeting strategy?
This is a digital marketing technique that consists of “chasing” users who singapore consumer email list have interacted with the website at some point with advertising on your site.
The technique is relevant for e-commerce, since the number of people who buy on a first visit is always very low, but if they return there is a greater chance that they will end up becoming customers.
This is possible because the same ad will appear to that exact customer and they will automatically remember the product and brand, increasing the chances of them making a purchase.
This means that to apply it, you need to study and use tools to track each customer action within the sites and move the pieces to attract them.
Did you know that more than 98% of users do not convert on their first visit to a website?
Driving traffic to your site is essential, but the effort will be in vain if there is no retargeting strategy behind it.
With retargeting campaigns, you can reach the same people multiple times to move them through the conversion funnel to become loyal customers.
Let's take a look at what retargeting is exactly and how to use it to your business' benefit.
What is retargeting strategy?
This is a digital marketing technique that consists of “chasing” users who singapore consumer email list have interacted with the website at some point with advertising on your site.
The technique is relevant for e-commerce, since the number of people who buy on a first visit is always very low, but if they return there is a greater chance that they will end up becoming customers.
This is possible because the same ad will appear to that exact customer and they will automatically remember the product and brand, increasing the chances of them making a purchase.
This means that to apply it, you need to study and use tools to track each customer action within the sites and move the pieces to attract them.