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Surely you are one of those who thinks about all the possible communication tools in order to obtain the best online marketing strategy . If you are one of those, great! We congratulate you, but if not, we tell you that in the online world and when planning your communication strategy you should not only think about Facebook, Twitter or Instagram but also about mailing . In case you didn't know, both in a coherent union, are the perfect couple.

Many people forget that there is nothing more direct and accessible than an email. Running a whatsapp number australia campaign on social media is not a bad idea, but why not give your message more power with an email marketing campaign ? Mailify.com gives you the keys to giving more power to your online marketing strategy.




Mailing and social networks, a long-lasting relationship in one click
When we find a partner, we project a relationship that will last “a thousand years”, yes… we all believe in fairy tales and “they lived happily ever after”. Months and years go by and we realise that to have a fruitful relationship we need to work hard and evenly based on patience, knowing the other person like “the palm of our hands”.


Perfection can exist, but as we mentioned, there is hard work involved. As in love, in email marketing you have to work for a purpose , and our main objective is to ensure that the client has a relationship with our brand that lasts a thousand years. So, how do we manage to use social media and email marketing in a lasting way?

Through ongoing support, you invite your clients to join your social networks through your mailing campaigns , with a call to action or buttons with the icons of the networks you use . And, on your Facebook, you create a form that allows you to attract more clients or potential clients. A good online marketing campaign incorporates several elements.

The first thing is to have a specific and precise objective , giving importance to what people really need. It means putting the client above our tastes. And understanding that each one of them is a “world” and as we mentioned, patience is the key to any relationship.

Interaction is just as important on social media as it is in emails . We don't want people to be mere recipients, but rather, after seeing a post on Facebook... they comment, or if we send them a newsletter, they contact us. A two-way relationship that translates into loyalty .

How do we prevent love from ending?
Quality content
The information you publish on your social networks does not have to be the same as your mailing campaign . While it is true that we are working under the same communication objective, we can give “personality” to each tool, let's say: you can send a commercial newsletter and at the same time run a product awareness campaign on social networks.

Exclusive offers for our subscribers
Add a subscription form to your Facebook page and offer some kind of gift for successful subscriptions, or ask your followers on Twitter to subscribe to your newsletter for your mailing campaign , pointing out that if they do, they will receive an attractive discount.