What is the difference between remarketing and retargeting

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Remarketing and retargeting are very similar concepts at first glance, but they have their differences. That's why we've compiled a list of the main ones so you can compare both and analyze which one is best for you at this moment:

Retargeting focuses on digital platforms, while remarketing acts on non-digital channels.
Retargeting uses cookies to serve ads, while remarketing works by targeting email addresses at certain stages of the buying cycle.
In this way, remarketing is more effective with users who have shown interest in the products, while retargeting focuses on those who only have a slight inclination to buy.

Regarding the objectives of each technique, we can mention that portugal consumer email data remarketing is concerned with strengthening a general idea of ​​the brand, while retargeting is concerned with promoting a specific product for that same client.
Within remarketing actions, emails or messages are sent to different clients at the same time so that they maintain engagement and connection with the brand.
Meanwhile, retargeting pays attention to specific customers who performed actions relevant to the brand, such as accessing the shopping site or adding the product to the cart.