Key Benefits of Email Marketing
Posted: Sat Feb 01, 2025 7:06 am
low advertising costs;
increasing customer loyalty by sending out personalized offers and informing about current promotions and discounts;
creating a basis for long-term cooperation and generating new leads.
Among the disadvantages, it is worth noting that the letters are often perceived as spam, and the recipient can unsubscribe from the mailing list at any time. Therefore, it is important to ensure that the mailing remains attractive to the reader and contains useful information.
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"Marketing Strategies Examples: From Apple to Donald Trump. Aspects for 2025"
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Advertising
Advertising is a traditional mexico email list and most common method for attracting new customers. There are several types of advertising that have already proven their effectiveness: outdoor advertising, banners, teasers, contextual advertising, TV and radio advertising, video advertising, advertising in social networks and messengers, as well as email newsletters.
Contextual advertising
It is one of the most effective Internet marketing tools for increasing customer flow. Its advantages include coverage of a wide audience and pinpoint targeting. The main thing is to describe your target audience in as much detail as possible, otherwise there is a risk of simply losing the budget.
Contextual advertising starts working immediately after the launch of the advertising campaign and brings interested potential clients to the site. You choose the payment method and strategy yourself - this can be payment for clicks, transitions to the site or applications left.
Outdoor advertising
Outdoor advertising also attracts the attention of potential customers. The main thing is to work out the semantic content and choose the right location. Billboards can tell about the release of new products, ongoing promotions and special offers, or they can simply remind people of the existence of your company.
Outdoor advertising
Source: unsplash.com
Don't underestimate the power of outdoor advertising to attract potential customers, even in the age of modern technology. Until everyone puts on virtual reality glasses, they continue to notice billboards and banners with unusual and memorable advertising.
Video advertising on the Internet
It is worth mentioning separately the increasingly popular video advertising. This tool solves the same problems as TV commercials - it increases brand recognition, increases consumer loyalty, and creates a company image.
Video advertising
Source: shutterstock.com
Online video advertising offers a number of opportunities:
setting up the display of the video to representatives of the target audience according to selected parameters to increase efficiency;
analysis of statistics and making changes to the advertising campaign if it shows low performance;
establishing contact with the user through likes, comments, reviews, etc.
Commercials are often perceived as intrusive, so the user may skip the video without watching it to the end.
Important! For a video to generate income, it must be short, up to 1 minute long , support vertical format so that it can be viewed on smartphones, and be posted on several platforms at once.
You can focus on just one type of advertising or use multiple advertising channels to reach a wider audience.
In conclusion, I would like to remind you that it is important not to forget to track the effectiveness of an advertising campaign in order to rationally use the funds allocated for advertising and promptly abandon those methods that do not bring results, that is, clients. For example, in contextual advertising, exclude non-targeted queries and clicks with no conversions, so as not to waste the advertising budget in vain.
And also don't forget about mandatory advertising labeling to avoid fines.
increasing customer loyalty by sending out personalized offers and informing about current promotions and discounts;
creating a basis for long-term cooperation and generating new leads.
Among the disadvantages, it is worth noting that the letters are often perceived as spam, and the recipient can unsubscribe from the mailing list at any time. Therefore, it is important to ensure that the mailing remains attractive to the reader and contains useful information.
Read also!
"Marketing Strategies Examples: From Apple to Donald Trump. Aspects for 2025"
Read more
Advertising
Advertising is a traditional mexico email list and most common method for attracting new customers. There are several types of advertising that have already proven their effectiveness: outdoor advertising, banners, teasers, contextual advertising, TV and radio advertising, video advertising, advertising in social networks and messengers, as well as email newsletters.
Contextual advertising
It is one of the most effective Internet marketing tools for increasing customer flow. Its advantages include coverage of a wide audience and pinpoint targeting. The main thing is to describe your target audience in as much detail as possible, otherwise there is a risk of simply losing the budget.
Contextual advertising starts working immediately after the launch of the advertising campaign and brings interested potential clients to the site. You choose the payment method and strategy yourself - this can be payment for clicks, transitions to the site or applications left.
Outdoor advertising
Outdoor advertising also attracts the attention of potential customers. The main thing is to work out the semantic content and choose the right location. Billboards can tell about the release of new products, ongoing promotions and special offers, or they can simply remind people of the existence of your company.
Outdoor advertising
Source: unsplash.com
Don't underestimate the power of outdoor advertising to attract potential customers, even in the age of modern technology. Until everyone puts on virtual reality glasses, they continue to notice billboards and banners with unusual and memorable advertising.
Video advertising on the Internet
It is worth mentioning separately the increasingly popular video advertising. This tool solves the same problems as TV commercials - it increases brand recognition, increases consumer loyalty, and creates a company image.
Video advertising
Source: shutterstock.com
Online video advertising offers a number of opportunities:
setting up the display of the video to representatives of the target audience according to selected parameters to increase efficiency;
analysis of statistics and making changes to the advertising campaign if it shows low performance;
establishing contact with the user through likes, comments, reviews, etc.
Commercials are often perceived as intrusive, so the user may skip the video without watching it to the end.
Important! For a video to generate income, it must be short, up to 1 minute long , support vertical format so that it can be viewed on smartphones, and be posted on several platforms at once.
You can focus on just one type of advertising or use multiple advertising channels to reach a wider audience.
In conclusion, I would like to remind you that it is important not to forget to track the effectiveness of an advertising campaign in order to rationally use the funds allocated for advertising and promptly abandon those methods that do not bring results, that is, clients. For example, in contextual advertising, exclude non-targeted queries and clicks with no conversions, so as not to waste the advertising budget in vain.
And also don't forget about mandatory advertising labeling to avoid fines.