Local SEO 2024: Discover the latest trends

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SEO
Local SEO has been constantly evolving over the years, and in 2024, we are witnessing a significant shift in the strategies and approaches needed to stand out in local searches.

What is local SEO and why it is important in 2024
Before we dive into the trends, it’s crucial to understand what local SEO is and why it’s still relevant in 2024. Local SEO focuses on improving a business’s visibility in local searches, such as “restaurants near me” or “electronics stores in [your city].”

It's crucial because 46% of all Google searches have kenya consumer email list local intent, according to HubSpot.

Benefits of local SEO in 2024
Local SEO offers a number of benefits for businesses in 2024:

Increased Local Traffic : Well-executed local SEO can increase local visitor traffic to your website, which can translate into increased sales and customers.
Increased visibility on mobile devices : With the growing trend of mobile searches, local SEO becomes even more essential to reach users searching for services or products while on the move.
Competition : Local businesses can effectively compete with larger competitors in local searches if they implement a solid local SEO strategy.