What is a sales funnel?
Posted: Sun Dec 22, 2024 10:01 am
Sales Funnel: Everything You Need to Know
The Sales Funnel or Conversion Funnel is the process that allows you to define the path that kuwait whatsapp numbers your Buyer Persona must take from the moment they first visit your website until they complete the sales process and become your customer.
Ultimately, this method is your first ally to boost your digital marketing strategy .
According to a study published by MarketingSherpa in 2012,
“68% of B2B companies have not yet identified their Sales Funnel and 79% of marketers have not established a qualification for their contacts”
It's hard to believe, but it is true, because the initial mistake is to start a campaign to promote a product or service without being clear about the main objective and the sales process that users should experience.
Not having a Conversion Funnel in your digital marketing strategy is the equivalent of blindly crossing the highway to reach your car on the other side.
The result will simply be fatal for you and you will have many more losses than gains.
For many, the term Sales Funnel may seem confusing and even unnecessary to implement in the digital marketing strategy .
However, it is one of the most significant processes to achieve a Return on Investment (ROI) and obtain new clients through a successful sales method.
However, although it is one of the most necessary points to achieve greater conversion, it is not usually so easy to outline.
For this reason, the architect of successful Sales Funnels and expert in Digital Marketing consulting , Stepehen Ezketzis , explains in a simple way how to create an effective sales process for your brand.
The next step is for you to invest and observe the profit from that investment.
This is where the fun begins!
In this video you will learn what a sales funnel is with a practical example. I invite you to watch it.
What is the structure of a Sales Funnel in marketing?
In the following image you can see the most common graphic representation of a Sales Funnel.
Its structure is divided into 3 parts:
Stage 1 TOFU (Top of the Funnel)
Attraction or Traffic: This term occurs in the widest section of the funnel, that is, at the beginning (from top to bottom).
This is where the customer cycle begins and, of course, where you do your best to attract the largest number of users .
Initially, many people may not be interested in making the final purchase of your product or service, since they generally do not know much about you.
Now comes the hardest part, which is getting those users to move down the funnel!
Stage 2 MOFU (Middle of the Funnel)
Consideration or Contacts: also known as Leads , are users who show interest in your product or service.
This is where the funnel gets narrower and your efforts increase.
This is where you define which users will become customers and which will not.
Never forget that your digital marketing strategy must be objectively directed at your Buyer Persona.
The Sales Funnel or Conversion Funnel is the process that allows you to define the path that kuwait whatsapp numbers your Buyer Persona must take from the moment they first visit your website until they complete the sales process and become your customer.
Ultimately, this method is your first ally to boost your digital marketing strategy .
According to a study published by MarketingSherpa in 2012,
“68% of B2B companies have not yet identified their Sales Funnel and 79% of marketers have not established a qualification for their contacts”
It's hard to believe, but it is true, because the initial mistake is to start a campaign to promote a product or service without being clear about the main objective and the sales process that users should experience.
Not having a Conversion Funnel in your digital marketing strategy is the equivalent of blindly crossing the highway to reach your car on the other side.
The result will simply be fatal for you and you will have many more losses than gains.
For many, the term Sales Funnel may seem confusing and even unnecessary to implement in the digital marketing strategy .
However, it is one of the most significant processes to achieve a Return on Investment (ROI) and obtain new clients through a successful sales method.
However, although it is one of the most necessary points to achieve greater conversion, it is not usually so easy to outline.
For this reason, the architect of successful Sales Funnels and expert in Digital Marketing consulting , Stepehen Ezketzis , explains in a simple way how to create an effective sales process for your brand.
The next step is for you to invest and observe the profit from that investment.
This is where the fun begins!
In this video you will learn what a sales funnel is with a practical example. I invite you to watch it.
What is the structure of a Sales Funnel in marketing?
In the following image you can see the most common graphic representation of a Sales Funnel.
Its structure is divided into 3 parts:
Stage 1 TOFU (Top of the Funnel)
Attraction or Traffic: This term occurs in the widest section of the funnel, that is, at the beginning (from top to bottom).
This is where the customer cycle begins and, of course, where you do your best to attract the largest number of users .
Initially, many people may not be interested in making the final purchase of your product or service, since they generally do not know much about you.
Now comes the hardest part, which is getting those users to move down the funnel!
Stage 2 MOFU (Middle of the Funnel)
Consideration or Contacts: also known as Leads , are users who show interest in your product or service.
This is where the funnel gets narrower and your efforts increase.
This is where you define which users will become customers and which will not.
Never forget that your digital marketing strategy must be objectively directed at your Buyer Persona.