Pivot chart
Formally, with the slightest business activity, the curve of the summary chart should go up and to the right. But this data cannot be relied upon, since such a movement of the line will be observed even in the case of an actual decrease in production volumes. Therefore, this metric does not reflect the real state of affairs in the company.
Investors look for information such as total transaction volume, monthly revenue, and user/customer growth, which can help identify early business trends. Graphs can be made on a quarterly basis if the company has frequent monthly fluctuations or is experiencing peak growth.
Tricks in Presenting Graphs
Various techniques can be honduras email list used to inflate metric values. Possible options include omitting the Y-axis designation; using smaller units of measurement to make the numbers appear larger; or defining growth only as a percentage. However, the latter method is effective only in the early stages, when the relative increase reaches impressive values; later, such tactics become useless.
Presentation of business metrics
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Order of presentation
The order of presentation of indicators may be arbitrary, taking into account the presentation regulations.
When investors first get to know a company, they are usually interested in the gross transaction volume (GMV), revenue, and order volume, as these provide a basic understanding of the company's size. Next, you should demonstrate to investors the potential for business growth. If the investor is satisfied with the key metrics, move on to other metrics.
According to one businessman, it is similar to a child being examined by a pediatrician. The doctor checks how much the height and weight have changed compared to previous visits and makes conclusions about the child's health and the absence of deviations from the norm.