Briefly about the responsibilities of a Key Account Manager

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maksudasm
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Joined: Thu Jan 02, 2025 7:11 am

Briefly about the responsibilities of a Key Account Manager

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It can be said that this manager successfully performs his job when clients feel happy - so much so that they no longer feel the desire to contact other companies. Accordingly, the specialist's efficiency is characterized by the following indicators:

Retention Percentage – The number of customers retained in the current month.

Churn rate is the number of customers who, in one way or another, turned to competitors or refused to continue to cooperate.

The number of additional services sold to the client.

Number of meetings and telephone conversations with clients.

The percentage of growth in business profitability or increase in other indicators that the organization strives for, and the achievement of which is the direct task of the key account manager.

To achieve the highest value ghana email list of all the above metrics (if we talk about churn, of course, to minimize it), the key account manager must be familiar with each customer assigned to him, and also periodically assess the level of consumer confidence, the volume of transactions and the state of the market. These KPIs affect the size of his remuneration.

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