Numerous companies are working on integrating artificial intelligence into their organization's existing systems. According to a 2022 Bitkom survey, 81 percent of the companies surveyed use it in marketing. AI is used for consumer insights, execution, performance management, and strategy and planning.
How many German companies use AI?
According to a study by the ifo Institute on behalf of the singapore phone number data Hanseatic Blockchain Institute in June 2023, artificial intelligence is used by up to 13 percent of companies in Germany. A further 9 percent are planning to use AI. Around 20 percent of AI users come from the service sector and trade, 15 percent from the construction industry.
How is AI used in marketing?
In marketing, the use of AI primarily means using algorithms to search your own customer data for relevant patterns and connections. With this knowledge, marketing managers can make predictions about future customer and purchasing behavior. The company's own marketing strategy is adapted accordingly.
How is AI changing marketing?
AI in marketing is changing the way companies engage with their customers. By analyzing data, personalized advertising campaigns can be created that are tailored to the needs and interests of each individual customer. AI-powered virtual assistants such as chatbots can automatically answer customer queries and make personalized recommendations to improve customer loyalty and increase sales. AI tools can also analyze data from social media platforms to identify trends and insights that help companies better tailor their content and marketing strategies to the needs and interests of their target audiences.
Will machine learning shape the future of marketing?
By using machine learning technologies, companies can predict with increasing accuracy which marketing messages will be most popular with which target groups. With the help of personalized advertising campaigns, customers can be addressed even more specifically in the future. The use of AI technologies - such as machine learning - enables the automation of marketing processes. The potential advantages and efficiency gains will most likely ensure that machine learning secures a permanent place in marketing.