7 Incredibly Effective Non-Obvious Ways to Promote Your Product: 1
Posted: Sat Dec 21, 2024 4:54 am
After perhaps the most successful marketing campaign in history, the company's stock price skyrocketed from $9.08 to $16.23.
Aksi Marsovich
Intergalactic expert
Here's a quick example: After perhaps the most successful marketing campaign in history, the stock price of this company skyrocketed from $9.08 to $16.23. The company's sales grew by an incredible 36% per year. As for its market share, the company gained 42%.
Ultimately, the company won the Grand Effie at the 39th annual Grand Effie Awards by unanimous decision of the judges. And today, the company continues to firmly maintain its leading position in the market.
Have you guessed this company yet?
Apple is now worth $753,000,000,000. The company's estimated latest phone number database cash assets exceed $203 billion - that's twice as much liquid cash as the US government. That's why it's impossible to talk about marketing without mentioning Apple. How does their "Get a Mac" campaign multiply their already astounding success?
present their advantages as part of their style;
remain 100% honest;
use humor;
avoid stupid tricks;
report what worries the market;
do not fall into the traps of competitors.
And even if you don't have billions of dollars to throw at advertising, you can certainly use the principles and techniques that create winning campaigns like Apple's. Learn the seven secrets of the biggest marketing campaigns, plus a few famous marketing campaigns you shouldn't repeat.
1. Tell us about the product
Many marketers fall into the trap of “selling a product, not an experience.” No one wants to buy your product. No one wants to buy any product at all — people want to solve their problems. Talking only about the benefits and features of your product doesn’t attract customers, it just activates the parts of the brain that make sense of words. That’s all.
Tell a story and the game changes. When your product's story has character and evokes strong emotions, you engage a larger part of your prospect's brain. Or even their entire brain!
The easiest way to communicate the meaning of a product in memorable media is through storytelling. In 2012, the New York Times reported on cognitive brain research, one of the findings being that “there is little difference between reading about an experience and actually living it; the same neurological areas are stimulated in each case.”
Aksi Marsovich
Intergalactic expert
Here's a quick example: After perhaps the most successful marketing campaign in history, the stock price of this company skyrocketed from $9.08 to $16.23. The company's sales grew by an incredible 36% per year. As for its market share, the company gained 42%.
Ultimately, the company won the Grand Effie at the 39th annual Grand Effie Awards by unanimous decision of the judges. And today, the company continues to firmly maintain its leading position in the market.
Have you guessed this company yet?
Apple is now worth $753,000,000,000. The company's estimated latest phone number database cash assets exceed $203 billion - that's twice as much liquid cash as the US government. That's why it's impossible to talk about marketing without mentioning Apple. How does their "Get a Mac" campaign multiply their already astounding success?
present their advantages as part of their style;
remain 100% honest;
use humor;
avoid stupid tricks;
report what worries the market;
do not fall into the traps of competitors.
And even if you don't have billions of dollars to throw at advertising, you can certainly use the principles and techniques that create winning campaigns like Apple's. Learn the seven secrets of the biggest marketing campaigns, plus a few famous marketing campaigns you shouldn't repeat.
1. Tell us about the product
Many marketers fall into the trap of “selling a product, not an experience.” No one wants to buy your product. No one wants to buy any product at all — people want to solve their problems. Talking only about the benefits and features of your product doesn’t attract customers, it just activates the parts of the brain that make sense of words. That’s all.
Tell a story and the game changes. When your product's story has character and evokes strong emotions, you engage a larger part of your prospect's brain. Or even their entire brain!
The easiest way to communicate the meaning of a product in memorable media is through storytelling. In 2012, the New York Times reported on cognitive brain research, one of the findings being that “there is little difference between reading about an experience and actually living it; the same neurological areas are stimulated in each case.”