Just writing a blog post and mentioning it on a forum, your website, or an industry group is not enough.
An advertising budget is essential.
In fact, most of the money you plan to spend on content marketing should be spent on content promotion. Only then will the investment pay off.
Do you know how to do it effectively? What channels to use? How to set up, for example, Facebook ads or Google Adwords ?
How will your content generate leads and sales?
Different content reaches people at different stages of the purchasing process. usa rcs data A person who doesn't even know what their problem is needs something different than someone you have to convince that your offer is the best.
Can you create content for both?
Do you know how to link different channels to turn a visitor to your blog into a lead or customer ? Do you know any tools that make it easier? (By the way, I recommend free marketing tools )
Without such a plan, your content marketing is just waiting for the customer to figure out on their own that they can buy something from you.
How to analyze the effectiveness of content marketing?
Content marketing is more sitting in tables, Google Analytics, heatmaps and other tools than you would like. Drawing conclusions from the activities carried out is the key to success.
Think about it: Can you answer the question: which piece of content you have recently created has given you the greatest return on investment?
I'm not talking about the number of hits or social media shares. Those are just secondary metrics.
Which blog post brings you customers? This is a question that needs to be asked. If you have planned the process properly, you can answer it.
This post may seem a bit harsh to you. But that's because I know how effective content marketing can be if you plan and execute it well, and I get frustrated when I hear that content doesn't sell.