The third option helps to gather the audience

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Depending on your product/service, you need to select a time period during which the collection will take place. The maximum possible value is 180 days. You can create several audiences. For example, if you assume that the buyer will need your product again in a week (dog food, for example) - the period will be 7 days. After a few months - from 60 days and above.

The 3rd option helps to collect an audience that visits certain pages. In this case, you can exclude people who visited other URLs. For example, you want to show ads only to people who put the product in the cart but did not complete the purchase. Thus, the “thank you page” will be in the exceptions.



The 4th option gathers an audience of people who have not visited the site for up to six months, vietnam rcs data as well as those who have been but have not returned.

collects an audience of people

In all four options, the minimum time period is 1 day and the maximum is 180 days.

IMPORTANT: Create a structure for naming your audiences so that they are easy to remember and understand. If you create a lot of audiences, it will be difficult to find the one you need when setting up your ads. It helps to search by a name that clearly describes it.

Method 3: Actions in applications
Actions in applications

It's as simple as possible: create audiences of people who have installed your app or game. If you create a similar audience (more on this later), the effectiveness of your ad can improve significantly.