As a bonus, I have prepared for you answers to several questions that often arise during my trainings or consultations in the area of remarketing activities on Facebook.
Retargeting and remarketing – what’s the difference?
This is probably one of the most frequently discussed issues. Both words sound similar, heck! They are often used interchangeably. Is that right?
Retargeting focuses on reaching users who visited your site but did not complete the desired uk rcs data action, mainly using Facebook Pixel.
Remarketing is a broader marketing strategy. It includes various forms of re-reaching audiences, such as emails to customers who abandoned their carts and did not make a purchase.
Retargeting is therefore one of the tools used within remarketing. Both strategies together can effectively increase user re-engagement and promotion of a product or service, translating into final conversion.