Product customization, as the example of leading global brands shows, is a great advantage for business. It is not so much a bold approach as a very smart one that meets the demands of the modern consumer. Thanks to product customization, the buyer's trust in the company is strengthened. Having received maximum attention to their needs and requirements, the client will never go to your competitor.
How is customization different from personalization?
These are fundamentally different moments of selling a product. Although they have the same goal - to form an individual offer for a specific client.
Product customization is canada email list the customer's choice of options and settings that practically create a new, unique product. As a rule, there is a large selection of options. This makes it possible to get the most individual product.
Personalization does not involve making changes to the finished product, but only adjusting it for ease of use. The seller can make such modifications in advance, knowing their client and their purchase history well.
What is production customization?
This is the name given to its reorientation, when, using established processes for the production of a mass product, it is adapted to the production of a product intended for a specific consumer with individual requests.
What are the prospects for customization?
If it started with the products of large global brands, today this principle of working with the client is becoming generally accepted. This trend will always remain: the first steps are the prerogative of the leaders, the rest follow them. What initially seems too bold and risky gradually becomes familiar and generally accessible. Thus, some standard products were once customized.