Type 4. Mutual likes and activity chats
Posted: Sat Feb 01, 2025 4:20 am
There are services where you can get likes on a reciprocal basis . In addition, there are activity chats that work on a similar principle.
Activity chat (in English – pod) – a chat of nano- and micro-influencers, switzerland rcs data where they agree to like and comment on each other. Most often there is a small fee for being in this chat. Unlike like-times, there are no external manifestations (obvious hashtags, tags, calls to like).
This is good for nano- and micro-influencers because they get social proof: a potential client or advertiser sees a lot of likes and believes that the account makes good content and attracts an audience.
Why it’s bad for advertising : Mutual likes from a real but untargeted audience are a waste of money. In this case, the advertiser may not even realize that he has been deceived: the reach of the post or stories is there, there are likes and comments (even conscious ones), but there are no sales. If you don’t know where to look, you can look for a very long time for the reason.
How to see . There are two main indicators:
Percentage of likes from followers.
Percentage of likes from followers.
It is normal if a blogger has 80-90% likes from the number of subscribers. The graph shows that the blogger started using such a chat on May 20.
Percentage of likes from accounts with 2,000 followers or more.
Activity chat (in English – pod) – a chat of nano- and micro-influencers, switzerland rcs data where they agree to like and comment on each other. Most often there is a small fee for being in this chat. Unlike like-times, there are no external manifestations (obvious hashtags, tags, calls to like).
This is good for nano- and micro-influencers because they get social proof: a potential client or advertiser sees a lot of likes and believes that the account makes good content and attracts an audience.
Why it’s bad for advertising : Mutual likes from a real but untargeted audience are a waste of money. In this case, the advertiser may not even realize that he has been deceived: the reach of the post or stories is there, there are likes and comments (even conscious ones), but there are no sales. If you don’t know where to look, you can look for a very long time for the reason.
How to see . There are two main indicators:
Percentage of likes from followers.
Percentage of likes from followers.
It is normal if a blogger has 80-90% likes from the number of subscribers. The graph shows that the blogger started using such a chat on May 20.
Percentage of likes from accounts with 2,000 followers or more.