A thorough explanation of BtoB advertising cases, advertising media, and advertising methods
Posted: Sat Feb 01, 2025 3:47 am
Ads University Blog Editorial Department
Ads University Blog Editorial Department
We will provide a wide range of content related to ad technology, from an introduction to UNIVERSE Ads, to those involved in web marketing.
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Advertising is generally used as a way to increase sales, but what kind of advertising is effective when offering B2B products or services?
This time, we will explain advertising examples, advertising dubai consumer email list media, and advertising methods for BtoB products.
If you are in charge of effectively advertising your company's products, please read to the end.
Show Table of Contents
1. Differences between BtoC advertising and BtoB advertising
The difference between BtoC advertising and BtoB advertising
BtoC is an abbreviation for "Business to Consumer" and is a business model in which companies target general consumers.
This type of advertising aimed at general consumers is called BtoC advertising.
By setting target demographics based on age, gender, etc. that suit your product and delivering advertisements, you can approach them with pinpoint accuracy.
Since most consumers are the decision makers themselves, the process to purchase is smooth.
On the other hand, BtoB stands for "Business to Business" and is a business model in which companies provide products and services to other companies.
Advertising that targets decision-making managers and executives within a company is called B2B advertising.
Unlike BtoC, BtoB involves consideration and decision-making by multiple people from each company or department. Therefore, it often takes time to introduce a product or service.
Ads University Blog Editorial Department
We will provide a wide range of content related to ad technology, from an introduction to UNIVERSE Ads, to those involved in web marketing.
Share on Facebook
Share on LinkedIn
Share on Twitter
Advertising is generally used as a way to increase sales, but what kind of advertising is effective when offering B2B products or services?
This time, we will explain advertising examples, advertising dubai consumer email list media, and advertising methods for BtoB products.
If you are in charge of effectively advertising your company's products, please read to the end.
Show Table of Contents
1. Differences between BtoC advertising and BtoB advertising
The difference between BtoC advertising and BtoB advertising
BtoC is an abbreviation for "Business to Consumer" and is a business model in which companies target general consumers.
This type of advertising aimed at general consumers is called BtoC advertising.
By setting target demographics based on age, gender, etc. that suit your product and delivering advertisements, you can approach them with pinpoint accuracy.
Since most consumers are the decision makers themselves, the process to purchase is smooth.
On the other hand, BtoB stands for "Business to Business" and is a business model in which companies provide products and services to other companies.
Advertising that targets decision-making managers and executives within a company is called B2B advertising.
Unlike BtoC, BtoB involves consideration and decision-making by multiple people from each company or department. Therefore, it often takes time to introduce a product or service.