Why did Raiffeisen Bank Aval become Raiffeisen?
Posted: Sat Feb 01, 2025 3:33 am
At the beginning you said that marketing is a good, fun team. What is the funniest situation you have had at work?
There are a lot of such stories and funny situations. For example, when I was still working at ECO MARKET, we were shooting a video, preparing a casting, choosing props for a week. And a director from Italy worked with us. And she comes, looks at me and says: "Can I have your bag and your clothes for the heroine?" As a result, I gave both the clothes and the bag, and so my wardrobe was reflected in the video.
About branding
It's easier that way. We really wanted to convey what's really going on in the bank. Our pakistan rcs data users really don't see this and don't like it. Maybe because of caution. After all, Raiffeisen Bank Aval has positioned itself as a reliable, serious bank for many years. But a lot of changes have happened inside that customers simply don't know about or suspect. And this perception had to be changed. We started with the name. It was difficult in itself. We talked about how the customer calls us, stopped being afraid of it and decided to shorten the name. The management supported the idea, and everything worked out.
What do you put in the bank's brand book, besides the idea of "it's easier that way"?
There are a lot of such stories and funny situations. For example, when I was still working at ECO MARKET, we were shooting a video, preparing a casting, choosing props for a week. And a director from Italy worked with us. And she comes, looks at me and says: "Can I have your bag and your clothes for the heroine?" As a result, I gave both the clothes and the bag, and so my wardrobe was reflected in the video.
About branding
It's easier that way. We really wanted to convey what's really going on in the bank. Our pakistan rcs data users really don't see this and don't like it. Maybe because of caution. After all, Raiffeisen Bank Aval has positioned itself as a reliable, serious bank for many years. But a lot of changes have happened inside that customers simply don't know about or suspect. And this perception had to be changed. We started with the name. It was difficult in itself. We talked about how the customer calls us, stopped being afraid of it and decided to shorten the name. The management supported the idea, and everything worked out.
What do you put in the bank's brand book, besides the idea of "it's easier that way"?