SDR Metrics – Conversion Rates
Posted: Thu Jan 30, 2025 11:48 am
Decision maker level : Depending on who your company is targeting, they may be “easier” or “harder” to convert. Generally, it is believed that decision makers at the senior level are harder to reach (although there are those who hold the opposite view of this theory – see the article “ Effectively Using Emotions in Meetings with Top Managers ”)
Brand Awareness : If your company is a more established B2B SaaS provider with a well-known brand , the SDR will need to spend less time explaining the value your company can bring since there will already be awareness of the problem you solve.
Sales Experience : More experienced managers tend to demonstrate higher levels of performance due to their confidence in communication and knowledge of tools.
Skill Level : If a company expects BANT qualified leads japan mobile database from their SDRs, lead quality will increase and lead quantity will decrease.
Now that we understand the typical productivity/activity levels expected from each SDR, it's time to understand the average conversion you should expect from the SAL (Scroll down for acronyms) generated by your SDR team.
Based on our experience working with companies on behalf of our B2B clients, the average SAL to SQL conversion we've seen across all verticals is 52.7%.
Brand Awareness : If your company is a more established B2B SaaS provider with a well-known brand , the SDR will need to spend less time explaining the value your company can bring since there will already be awareness of the problem you solve.
Sales Experience : More experienced managers tend to demonstrate higher levels of performance due to their confidence in communication and knowledge of tools.
Skill Level : If a company expects BANT qualified leads japan mobile database from their SDRs, lead quality will increase and lead quantity will decrease.
Now that we understand the typical productivity/activity levels expected from each SDR, it's time to understand the average conversion you should expect from the SAL (Scroll down for acronyms) generated by your SDR team.
Based on our experience working with companies on behalf of our B2B clients, the average SAL to SQL conversion we've seen across all verticals is 52.7%.