Four Critical Mistakes That Reduce Landing Page Conversion
Posted: Thu Jan 30, 2025 10:48 am
The main task of a landing page is to present a product and attract users to the target action. Landing pages are created to quickly convert advertising traffic into leads, so any error in the design, layout or code of the page directly affects the bounce rate and ROI of the campaign. We will tell you how to fix the most popular errors in landing pages that interfere with lead generation and sales.
"How Landings Are Made at Flottgroup"
1. Loading longer than 3 seconds
Example of a bad site: loading animation that is visible for more than bulgaria consumer email list a few seconds. This is the first reason that will take away targeted traffic
Landing is needed to receive traffic and a long page loading will push away most users even before the first contact with the site. Most often, slow loading occurs due to overloading the page code with program scripts, videos and images.
To fix the problem:
Convert all images to JPEG and compress them using an online converter. In landing pages, images take up most of the HTML code — compressing images can reduce the page weight, which will speed up loading.
"How Landings Are Made at Flottgroup"
1. Loading longer than 3 seconds
Example of a bad site: loading animation that is visible for more than bulgaria consumer email list a few seconds. This is the first reason that will take away targeted traffic
Landing is needed to receive traffic and a long page loading will push away most users even before the first contact with the site. Most often, slow loading occurs due to overloading the page code with program scripts, videos and images.
To fix the problem:
Convert all images to JPEG and compress them using an online converter. In landing pages, images take up most of the HTML code — compressing images can reduce the page weight, which will speed up loading.