"Conversion Center" from Yandex

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All conversions in a single window through the Conversion Center program
Last fall, Yandex.Direct developed a new addition to the advertising account — the Conversion Center. It helps collect information about all conversions from websites and real stores, as well as evaluate sales efficiency on different conversion routes. Let's take a closer look at the tasks and capabilities of the Yandex tool, and also tell you how it works and when it is needed.

"Conversion Center" - what is it and what opportunities does it open up for marketing?
"Conversion Center" is a tool that allows you to collect data on all offline and online conversions, as well as work with them in a single window mode. Using the "Conversion Center", a marketer can bahrain consumer email list automate processes - the tool collects information on conversions from different channels and to work with them there is no need to switch between windows of different services.

The tool opens up the possibility of detailed data collection during precise targeting of advertising, which is necessary for controlling the conversion price. It can also automatically set the value, which allows managing different goals within one account, as well as controlling the change in their value manually. In addition, the program provides the ability to maintain conversion statistics from Yandex.Metrica - with the help of the new menu, information is easily transferred to Yandex.Direct. This reduces labor costs for routine work, increases the efficiency of advertising placement and increases sales.