A purchase that was of the same category promo uk phone number database ted by a rule (if the rule promoted a certain product or product category). All sub-categories of the promoted product/category are also included.
Customer Lifecycle Marketing Definition: What is lifecycle marketing?
Customer lifecycle marketing is simply communicating to people according to which lifecycle stage they are in.
As customers engage with your brand, they go through "stages".
While each business model is different, the most common stages in lifecycle marketing are:
1. Customer Acquisition
2. Customer Retention
This process of going from acquisition to loyalty is called the customer journey.
Creating a Framework for Customer Lifecycle Marketing
We need a mental model for lifecycle marketing campaigns before we create one.
InfusionSoft, an early pioneer in customer lifecycles, created the first model. They divided the buying journey into three stages.
You can see their original framework below.
Lifecycle Marketing Example
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Today there are many options to reach prospects and nurture them into lifelong customers.
In our opinion, the best approach is to react to a customer's actions (their behavior), in real time. When appropriate, you should communicate reasons why they should move onto the next stage. Implementing behavioral segmentation is simply the most effective way to improve customer experiences and increase conversions.
To do this requires three core movements.