Meta Description and the appropriate keywords

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It is important that the search terms are mentioned in the description as early as possible. In addition, the keywords in the h1 heading and the title tag should be consistent. The keywords should be chosen with the user in mind; keyword analysis tools are often very helpful here.



The meta description must always have unique content
A website usually consists of a homepage and several sub-pages. A separate meta description must be created for each one. Copy and paste is often used to save work, but this is definitely not recommended.

If it is not possible to write unique content for each subpage, hong kong gambling data it makes sense to simply leave it out. The snippet of a website without a meta description does not remain empty, because Google fills it with the content of the page. If the website contains high-quality text, the result does not necessarily have to be bad.



How long should the meta description be?
There have been repeated rumors about the appropriate length, such as that Google shortened the meta description in 2018. But that is not the case. However, the length of the text in the snippets changes at regular intervals.

It is recommended that the meta description does not exceed a total length of 150 to a maximum of 160 characters including spaces. The search engines consider the length of the description based on the width and height in pixels. Line breaks also have a certain influence.

In contrast to the display on the laptop, the display on the smartphone is 40 characters shorter in the snippet. This means that the crucial information and key terms in the meta description should be placed in the first 110 characters so that they are also displayed on the smartphone.